If you are looking for an experienced online marketing agency in Bulgaria, who for many years have been listening to the their clients and creating innovative solutions to achieve online success then contact Optimized.

We are a full service Digital Marketing Agency in Bulgaria that wants clients who are in for the long-haul.  We also have offices in the UK and in Latin America.

Our clients will understand that there are no overnight miracles to get to the top of the search engine results, and a variety of digital marketing tactics, including search engine optimization (SEO), pay-per-click (PPC) ads,  copy writing and conversion rate optimization (CRO), will have to be carried out in the short, medium and long-term to get the results that you desire. Optimized are SEO Agency Bulgaria that uses the latest marketing and ideas to take your business to the top of the Google Rankings in Bulgaria.

We obtain consistent results, and we are fed up hearing about agencies who charge for doing almost nothing just because the client does not understand how digital marketing works in Bulgaria or anywhere else for that matter.

The first thing that we do is to sit down with the client and look at the online world from their customers’ perspective. We explain to them how Google works and where and how they can expect the best results for their business.

We show them what their competition is doing and what must be done to get above them on the search engines such as Google and Bing.

This could well mean a mix of SEO (Search Engine Optimisation) and SEM (Search Engine Marketing). We explain what terms like Google Ads and PPC  (Pay Per Click) actually mean.

We provide the following online marketing services in  Bulgaria:

• Website Design
• Search Engine Optimization
• Google Advertising
• Photo and Video Marketing
• Social Media Marketing
• Corporate Image and Publicity
• Translations
• Online Reputation Management
• Content Creation
• Digital Marketing Automation
• Website Personalisation

We also offer quality web design services for both B2Cand B2B companies. Our  website designs are as good, if not better, than our competitors but we realise that, in most cases, if the website does not appear at the top of Google for the desired search terms, that the website is next to useless.

Empower your business with a high-performance website

Your website is the heart and soul of your business and the engine of its online presence. It’s where you introduce the world to your brand and where you inspire visitors to take action.

Optimized began as a web design company and has grown to become a full service digital marketing agency in Bulgaria with a team of highly skilled specialists dedicated to designing the most robust website for your business that generates traffic and coverts leads into paying customers.

Empower your business with a high-performance website
Does Your Current Website Suffer Any of the Following Problems?

• Does not attract enough qualified leads to achieve and increase profitability?
• Does not generate enough revenue (e-commerce only)?
• Feels outdated or is less engaging than your direct competitors’ websites?
• Does not effectively support your sales team?

Does not captivate visitors with quality, informative content?

Strategic Web Design

Unlike many digital marketing agencies in Bulgaria, Optimized’s website design services are just one part of a comprehensive marketing strategy tailored to your business.

Your new website will not only look great but also deliver more qualified leads, a higher conversion rate, and better support your sales process.

New websites with new domain names are extremely hard to rank on Google. There is a rumour that Google will put you into quarantine for 6 months while they check you about but, in our experience, this is not the case as we have achieved results in less than 6 months many time.

Your new website will be able to occupy the top search positions as soon as it starts demonstrating proper trust and quality signals. At Optimized, we have a series of steps that we use to get new websites ranking on Google quickly.

If you have an existing website that is ranking poorly then we will work with you to provide you with a solution problem, whether this will be fixing your existing site or being straight up and informing you that it is better to start again using a content management system such as WordPress.

Either way, if you have a new or existing website, you need a digital marketing agency in Bulgaria that knows how SEO works and can bring you the results that you need.

Social Media Agency Bulgaria

Does your business leverage the social media networks in Bulgaria? 

Social media marketing (SMM) is continually changing, becoming a powerful online marketing resource for businesses.  Facebook, Twitter, LinkedIn, and Instagram can vastly increase exposure and interest in your company.

We provide full social media marketing services in Bulgaria across a wide range of platforms to increase your exposure to your target market.

Do not work with just any digital marketing agency in Bulgaria – work with a agency you can trust who will deliver the promised results.

There is much more to social media than the top social media (Facebook, Twitter, LinkedIn) and media sharing networks (Instagram, YouTube, Snapchat) and Pinterest.

You need to look beyond those social media giants, and you will see that people are using many different types of social media to connect online for all kinds of reasons.

And while there was once a time when you could simply categorise networks according to their functional capabilities (Twitter for short text content, YouTube for video, and so on), that time has passed. As more networks add rich features like livestreaming and augmented reality, the lines between their feature sets continue to blur and change faster than most people have time to read up on the changes.

Advertising in Google Ads in Bulgaria, is one of the most effective ways to acquire traffic for your website.

To carry out a good advertising strategy in Google Ads in Bulgaria, we need to define the objectives we want to achieve which includes the overall digital marketing in Bulgaria. These objectives must be measurable and achievable.

Once the objectives have been defined, we value through which channel we can achieve them more efficient, as the Google Ads offers us;

Search campaigns
Shopping campaigns
Display campaigns
Youtube campaigns

Later, we made the initial set up of the account and launched the campaigns. Once launched we track the results and optimize to improve all indicators (CTR, conversion rates, CPC …). Then we analyze the results we are generating and propose new actions that continue to add value to the strategy.

Although you can manage your own Google Ads campaigns, you will get much better results using an Online Marketing Agency in Bulgaria with qualified professionals to achieve maximum performance.

While there are many ways you can drive people to your website or social channels, what happens when those users interact with your content makes all the difference in generating leads and revenue for your business.

Conversion rate optimization (CRO) strategies are not offered by many digital marketing agengies in Bulgaria but can help you get more conversions and grow your business.

Conversion rate optimization is the systematic process of increasing the percentage of users visitors who take a specific action on your website, social channels, or other online marketing campaigns.

This involves understanding how users interact with your content, navigate your website, and, ultimately, take actions that result in leads and revenue for your business.

These actions can include:

• Purchasing a product.
• Signing up for a free trial.
• Adding a product to their cart.
• Filling out a contact form.
• Clicking a link.
• Downloading a content asset (like an ebook).
• Signing up for a service.
• Subscribing to your newsletter.

Benefits of Conversion Rate Optimization

Conversion rate optimization brings unique benefits when used as part of your digital marketing strategy in Bulgaria. Optimized are the leading digital marketing agency in Bulgaria providing CRO services. The benefits of CRO in Bulgaria include:

Increased User Engagement

Conversion rate optimization works to optimize your website and campaigns for better engagement and, ultimately, conversions.

Better ROI

CRO leads to higher conversion rates, which means you are getting more bang for your buck when it comes to your marketing dollars.

Valuable User Insights

The process of CRO requires you to better understand your audience, which will improve your marketing efforts and content overall.

Enhanced Customer Trust

Many actions require users to provide their contact information (email address, name, phone number, etc.) in exchange for content or information about your services.

Scalability

You may have a finite pool of prospects you can tap into, but CRO allows you to make the most of your existing audience (read: traffic) to attract new customers.

Marketing automation integration enables you to streamline and optimize your demand generation, lead nurturing, and content marketing. As a leading Online Marketing Agency in Bulgaria, we have teamed up with major digital automation providers to offer the latest technology.

A strong marketing automation solution built on strategic business goals and marketing needs can transform the entire marketing operations from the initial lead capture, lead scoring to the location of qualified leads, sales team, and ROI analysis.

Optimized, as a marketing automation expert in Bulgaria, helps companies to take full advantage of their marketing automation software investment.

Optimized helps you run a strong marketing campaign that gives you the higher quality sales-ready leads you have been looking for, without sacrificing your resources – time, cost and sales personnel. We are a digital marketing agency in Bulgaria that will help you manage your entire marketing plan to marketing automation operations, we offer you all-inclusive marketing automation integration solutions which are flexible and can be customized as per the project or department.

Our Marketing Automation Services include:

• Marketing Automation Platform Evaluation
• Platform Set Up and Support
• Platform Integration
• Content Marketing Strategy
• Marketing Automation Platform Assessment
• Marketing Automation Management