With a successful Customer Relationship Management CRM Implementation Bulgaria, you can make a return of investment between 2 and 5 times the amount invested, but about 70% of CRM implementation projects fail to achieve their objectives.
Without a fully functional CRM system in place, you will be losing leads and sales generated by your marketing activities.
A CRM system is a vital element in your digital marketing conversion rate optimisation process.
Your organisation will maximise the benefits of a CRM system by first identifying the areas you want to improve, or which problems need to be addressed.
There are several CRM solutions in Bulgarian, but not all organisations can afford the full-blown services delivered by Salesforce and Microsoft, so Optimized focuses on the small and medium enterprises that require more affordable solutions like Zoho CRM.
Here we explain the steps that you need to take for a successful CRM implementation in Bulgaria (or anywhere else).