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Google Ads Competition

The average ROI from Google Ads is $2 for every $1 invested. This is not surprising, given that 89% of purchasing processes start with a Google search, 64.6% of clicks for inquiries with commercial intent go to paid advertisements, and 93% of firms allocate funding to search engine marketing, making it the leading paid channel.

To compete in Google Ads, you don’t necessarily have to continually raising your bids. Actually, raising your cost per click does not ensure first place, clicks, or that those clicks will convert, which are the most important things.

Improve your Quality Score

Because Google does not want to display subpar advertisements that would generate fewer clicks, the Google Ads auction rewards higher quality ads with better positions and cheaper costs.

Your Ad Rank is your Quality Score multiplied by your maximum bid. Higher Ad Rank = higher position on the SERP. And your cost per click is the Ad Rank of the ad below yours, multiplied by your Quality Score, plus one cent.

Click-through rate (CTR), ad relevancy, and landing page experience are the three key factors that affect Quality Score.

Increase Your Click-Through Rate as Your Main Goal.

A high click-through rate will raise your quality score by increasing your anticipated click-through rate. Make your advertisements stand out, and you’ll beat out the competition while spending less. Here are just a few of the numerous strategies for raising CTR:

Make your offer attractive to potential customers by using differentiators.

  • Put numbers in your adverts.
  • Use a compelling CTA.
  • Employ extensions

Make Your Ad Relevance Better

There are various techniques to increase the relevance of your ads:

  • Incorporate the term into your description and headline: Additionally, Google makes the search term bold to draw attention to it and encourage clicks.
  • Fine-tune your targeting: Use geotargeting to focus your advertisements on certain areas and write your copy with those geos in mind.
  • Use audiences: In search advertisements, you can target audiences in addition to keywords.
  • Make a seasonal adjustment:
  • Make ad groups that are narrowly themed and use no more than 10 to 15 keywords.

Improve the Experience on Your Landing Page

Even if your CTR is excellent and your costs are low, if you’re not converting, you’re not really competing. The landing page is how you ensure conversions happen. To make a better landing page for your ads, go by these guidelines:

  • Create specific landing pages for every offer; avoid sending all of your visitors to your homepage or a general landing page.
  • Maintain order and clarity: Keep your writing brief, and counterbalance it with images: Benefits should come first, features should follow, and particular CTAs should be used.
  • Consistency: Your landing page’s copy, images, and messaging should all match those in the ad that came before it.
  • Make it simple: If there is a form on the page, it shouldn’t require too much information and it should load quickly on all devices.

Boost Your Keywords

You must frequently update your keyword lists and look for fresh terms to target. Here are some of our recommendations for optimising keywords:

  • Find new keywords to bid on as well as less expensive, better-converting keywords using the search terms report. In order to avoid wasting money on ineffective keywords, you’ll also uncover potential negative keywords to add to your ads.
  • Place a bid on a competitor’s terms: Consider placing a bid on the brand terms of your competition.
  • Isolate keywords with low Quality Scores: Occasionally, an ad group will have one or two keywords with low Quality Scores that persist despite your efforts. Remove the advertisements with low Quality Scores and place them in their own ad group with hyper-targeted ads and landing pages so they don’t detract from your ad group and campaign.

Look at Your Competitors

Look at your rivals. Check out their promotions. Identify your level of genuine competition. Aim to increase your “click appeal” with your ad copy and ad extensions if you are unable to compete with the deal.

Improve Your Bidding Technique

To change your bids so that you’re paying more in one area and less in another, follow these steps:

  • Select the appropriate bidding strategy: Depending on your goals, such as getting the most clicks possible, your bidding strategy will tell Google how to allocate your budget. perhaps conversions Or perhaps you don’t want to go over a certain lead cost.
  • Targeting several match types for the same keyword has advantages, and you could even wish to employ bid stacking to modify bids based on match type.
  • Examine additional bid modifications: If you’re employing a manual bidding technique, you can modify your bids in accordance with location, device, performance, and other factors.
Optimized Marketing

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