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Not Having Success With Your Google Ads Campaigns Or New To Google Ads?

Many businesses are not having success with their Google Ads PPC Bulgaria whether:

  • They are managing their accounts themselves
  • Using a digital marketing agency
  1. Google make it very easy for you set up a Google Ads account, however, there are many things to monitor and change on a daily basis and, maybe you do not have the time or resources to do this management yourselves?
  2. Is the relationship with your current digital marketing agency becoming stale and you need new ideas to re-invigorate your Google Ads Campaign?
  3. Are you new to Google Ads and need some expert help?

Speak With The Google Ads Experts In Bulgaria With A 90 Day Guarantee

Google Ads PPC Bulgaria

Google Ads (formally known as Adwords) is Google’s advertising program, also known as PPC (Pay Per Click). Google Ads uses an online auction system, enabling you to bid on the ability to have your ad show up under the “Sponsored Listings” in Google search results. Google ads also appear on certain web pages, and they can be extremely valuable under the right circumstances.

Optimized is a Google Partner and is fully qualified and approved by Google to help you start and manage your Google Ads PPC Bulgaria account. Google Ads is one of the best ways to launch a new website or generate traffic to an older website that has struggled to gain traction with the search engines. Optimized are a top rated PPC Agency Sofia Bulgaria by Clutch.

Whenever someone clicks your ad and visits your website, you pay a fee based on the value of your chosen keyword. Since Ads functions as an online auction, highly competitive keywords will cost you much more than smaller niche keywords.

The benefit of Google Ads is that you only pay for the clicks your website receives. The downside, though, is that in order to be successful with Ads, you must earn enough money in sales to pay for those clicks while still turning a healthy profit. That’s why it’s absolutely essential to balance your pay-per-click budget with a healthy conversion rate.

Google Ads Agency in Bulgaria

Google Ads looks easy to set up but it has many complex features. These include

  • Making correct keyword research
  • Building a good Quality Score
  • Writing ad copy that translates to a high CTR and relevant traffic
  • Knowing how to geo-target your ads in an effective manner

In order for your ad to be profitable, you will need to perform an ROI analysis of your campaigns, ad groups, ads and keywords. You may have a profitable campaign, but you may be losing money on certain keywords or certain ads. You should constantly iterate and refresh your campaign with newer, better ads based on knowledge you have gleaned from your previous efforts.

This is part of the reason why it’s so important to have a professional Google Ads Company help you in managing your campaign. Use a Google Ads Agency in Bulgaria with the experience of seeing what works and what doesn’t work, and has good instincts about what can go wrong with your campaigns.

Google Ads looks easy to set up but it has many complex features. These include

  • Making correct keyword research
  • Building a good Quality Score
  • Writing ad copy that translates to a high CTR and relevant traffic
  • Knowing how to geo-target your ads in an effective manner

In order for your ad to be profitable, you will need to perform an ROI analysis of your campaigns, ad groups, ads and keywords. You may have a profitable campaign, but you may be losing money on certain keywords or certain ads. You should constantly iterate and refresh your campaign with newer, better ads based on knowledge you have gleaned from your previous efforts.

This is part of the reason why it’s so important to have a professional Google Ads Agency in Sofia Bulgaria to help you in managing your campaign. Use a Google Ads Agency in Bulgaria with the experience of seeing what works and what doesn’t work, and has good instincts about what can go wrong with your campaigns.

Google Paid Advertising Bulgaria

In the end, Google rewards advertisers who create relevant PPC ads that are strategically targeted to the right customers. The more relevant your ad campaigns, the less the search engine will charge you per click. The lower your cost-per-click, the more profit you will make from your PPC ad campaigns.

That’s why it’s vital that small businesses are strategic about their Google Paid Advertising Bulgaria and learn to manage these campaigns effectively.

Google Ads PPC Advertising Bulgaria

Today, 65 percent of small-to-midsized businesses (SMBs) invest in PPC Advertising.

Many direct their ad spend to Google Ads PPC Advertising Bulgaria (previously known as Google AdWords). While Google Ads offers an impressive return on investment (ROI) of 8 leva for every 1 leva spent, many businesses wonder about the cost of Google Ads and how much they should spend on Google Ads.

The average cost-per-click (CPC) on Google Ads in Bulgaria is 1 leva to 2 leva for the Google Search Network and less than 1 leva for the Google Display Network. Generally, small-to-midsized companies will spend 1000 lev to 5,000 leva per month on Google Ads, which doesn’t include additional costs, like software.

Google Ads PPC Bulgaria

Online Advertising Bulgaria

If you’re new to Online Advertising Bulgaria, Google Ads is the best place to start, because it allows you to place ads in Google search results.

When businesses invest in PPC, it’s not uncommon for them to partner with a PPC agency. A PPC agency, Optimized, develops, launches, and manages your paid advertising campaigns on platforms like Google Ads and Bing Advertising.

As a part of leading and managing your PPC campaigns, your PPC agency will charge a monthly management fee. This rate ranges from lv700 to lv2000 per month and does not include your monthly ad spend.

In some cases, your agency’s management fee will be a percentage of your ad spend.

The average, for example, is 10 percent of a company’s ad spend. So, if you have an ad spend of lv 5000 and your agency requires 10 percent of your monthly ad spend as payment, you would pay your agency lv 500 per

PPC in combination with SEO

SEO focuses on earning rankings through content and optimization. PPC also works well in combination with SEO, because combining the two gives your business multiple opportunities to appear in search results. When people search for keywords related to your products or services, you want them to see your company in search results.

If you’re not yet ranking organically, PPC is a great way to reach them — and if you are already ranking organically, you have a chance to appear in two different spots on the results page.

And if you’re wondering if PPC ads are an effective way to generate traffic and conversions, the answer is yes. Out of all the results on the page, the top three paid spots receive 46 percent of the clicks. This indicates that almost half of searchers will click on PPC advertisements.

Overall, PPC is an effective online advertising channel that can work within any budget and increase your online visibility. And if you partner with an experienced PPC campaign manager, it can be exactly what you need to grow your business and increase your revenue.

Google Ads Advertising Bulgaria

The key to successful Google Ads Advertising Bulgaria is to find a method of conveying your information to as many people as possible while keeping your advertising costs to a minimum.

Pay per click (PPC) advertising may be one of the easiest ways to generate traffic to your website and score some decent profits from your search engine marketing campaign. Google Ads is the most popular form of pay per click advertising for small businesses, partly because of Google’s popularity, and partly because it allows you to control your expenses by setting daily maximums for each ad.

Google Ads Quality Score in Bulgaria

Whether you use Google Ads all the time or are just about to start your first campaign, you have  probably heard of Google’s ‘Quality Score’ . This is the rating that Google gives your targeted keywords based on several different factors. This score is also used to determine your cost per-click (CPC) and ad rank in the auction process.

What Is It Google Ad Rank?

Usually, there are multiple advertisers competing for the same keywords, and so Google must find a way to determine which order to show the available ads in. They make this determination by assigning an Ad Rank to every ad.

The Google Quality Score (QS) system is a ranking scale, ranging from 1 to 10, that measures the quality of an ad on the Google search network. The score is then used to determine how much advertisers pay, and what the Ad Rank (search position for the keyword in the ad space) will be.

Ad Rank = Max CPC x Quality Scores.

Benefits of Google Ads Advertising in Bulgaria

There are many Benefits of Google Ads Advertising in Bulgaria

Reach customers at precisely the right moment

Focusing on Google Search Ads, you can reach customers at the exact moment they are searching for what you have to offer.

Rather than traditional marketing or advertising, whereby you are pushing a product, service or brand on an unwilling audience, you are showing your ad to people who want what you have to offer.

The intent is very different. Anyone searching on Google using terms you choose is likely looking for information, deals, products or services at the precise moment your ad is displayed. This means they are more likely to come to your site, convert or purchase.

Get results fast

Optimising your site for search engines can take a while to show results. While SEO is critical for any business to thrive online, Google Ads will get you results faster.

As soon as your ads are live, your business will be displayed at the top of the search results for the terms you want to bid on.

With SEO, there’s no guarantee you will make the first page for certain terms if they are competitive, and even then, it may take some time to show up if you have done everything right. But again, this is all dependent on the term. With PPC, if you have the budget for a particular term, you can be at the top.

And for many small businesses, it’s impossible to topple the big names in the industry for particular terms. With Google Ads, it’s a level playing field which allows you to get the number 1 spot. You can get your ads straight to the top, even if you can’t topple competitors for SEO.

Target only those you want to

With Search Ads, you simply target the terms that your audience will be most likely to be searching for. Rather than targeting incredibly vague or broad keywords, you can target the exact words of phrases people looking for your product or service will be using.

You can also show ads at certain times, in certain locations, for certain devices, and much more.

Measurable and optimisable

Everything you do with PPC advertising is measurable, which means you can easily monitor and optimise your campaigns.

With Google Ads, you can easily see your conversions, costs, clicks, visits and much, much more.

It is simple to see which campaigns are working well, and where to allocate your budget. The real skill comes in when it comes to optimising campaigns to ensure top-tier performance.

Suitable for any budget

Whether you are looking to spend hundreds, thousands or even tens of thousands, you can spend as much as you like, or don’t like.

You can limit your spend for your overall account and individual campaigns to ensure you don’t go over your budget.

And as it is all measurable, you can optimise your campaigns so they generate a good ROI. And this means you can spend more in the future where you are getting the best ROI.

Beat the competition

Google Ads allow you to directly compete with your competitors – if they are advertising for the same terms and in the same places.

If they are indeed advertising, you can learn from your competitors, and spot any gaps in their marketing.

With competitor analysis and particular tools, you can find keywords that generate them business, and use them for your own profits.

You can look at the copy your competitors use, and see how you can improve upon them.

If you achieve a superior click-through rate than your competitors, then you can improve your quality score and pay less for your clicks – which helps improve the ROI of your campaigns.

Brand awareness

Target terms related to your industry, products or services in order to get your brand name out there.

If you choose not to target incredibly specific terms, targeting broad terms can ensure your brand name gets in front of anyone searching for terms related to your industry. This will help establish your brand as an authority, which they may later choose to do business with.

Retargeting

Once someone has been on your site, you can retarget your ads to only those people.

Why would you do this? Well, they have been on your site and are clearly somewhat interested in what you have to offer. But maybe they didn’t convert or make a purchase there and then. Why should that end there?

5 Steps to Boost Conversions While Cutting Costs

Structure the Campaign Correctly

Create different campaigns for each service you offer. This will give you more control to allocate your marketing budget to specific services. Plus, you may want to use different ad scheduling and different targeting per service.

A campaign structure can change over time. For example, over time you may want to create a separate campaign for all of your top performing keywords for a particular service. This would allow you to allocate the majority of your budget to keywords you already know perform best while limiting your budget on keywords you want to test.

Set Up Conversion Tracking

Google Ads has conversion tracking that allows you to track many different key actions on your website, including phone calls, contact form submissions, quote requests, appointment requests, and even offline sales.

Remove Keyword Rot

The reality with Google Ads is that some keywords simply will not perform well. They’ll have low click-through rates and low-quality scores.

The problem is that low quality score keywords can drag down your entire account.

Identify irrelevant search terms and add them to your Negative keyword list so your ads are no longer triggered. Plus, you’ll be able to identify top performing search terms to add to your account as Exact match keywords.

Optimize Campaign Budgets

If you structured your campaigns properly, you will want to allocate the majority of your budget toward what’s proven to perform well. Then use your remaining budget to test new keywords, new targeting options, new offers, or even new ad outlets like Bing Ads or Facebook Ads.

Optimize Ad Copy

When your ads get a high click-through rate, then that leads to more traffic, leads, and sales.A high click-through rate will also lead to lower costs.

That’s because click-through rate is the biggest factor in your quality score. And when you have a higher quality score, then you can get better ad positioning for less cost.

 

How Much does Google Ads PPC Cost in Bulgaria?

The average cost of an ad from Google Ads is about 1 to 2 Euro per click but depends on factors like budget, product, industry, customer type, and aggressiveness.

Using PPC, you only pay whenever a user clicks on your ad.

We highly recommend that you invest a monthly minimum budget of 500 Euros in Google Ads to see practical results.

Is Google Ads an Effective Advertising Platform?

On average, businesses make 3 Euros in revenue for every 1.60 Euros they spend on PPC ads.

But Investing in Google Ads can be lucrative but only when it is done correctly.

Businesses that are investing in PPC often partner with a PPC management company like Optimized, who have years of experience and can develop, launch, and manage your paid search campaigns on Google Ads.

The PPC management company should not cost you any money by the savings that they make by managing your Google Ads account in Bulgaria.

With Google Ads PPC, as with all types of advertising, the cost of advertising can be broken down into two elements:

  • Your Adverting Budget
  • Our Agency Fees

 

Advertising Budget

We will analyse Google Ads and your requirements and propose a budget that we think with bring you a return on investment.

We advise a budget that will get you at least 2,000 clicks.

We highly recommend that you invest a monthly minimum budget of 500 Euros in Google Ads to see practical results.

Every month we will review this budget with you to see if it needs modification

Our Agency Fees

We like to make things straight forward. Our fees can be broken down as follows:

  • Set Up Fee – 500 Leva or 10% of your monthly budget whichever is the highest – One language and one country
  • Monthly Management Fees – 500 Leva or 10% of your monthly budget whichever is the highest – One language and one country

Note that these fees will vary if you would like to advertise in Different languages across different countries.

Landing Page Design

We will also advise you if you need amended or new Landing Pages on your website, as the appropriate Landing Pages will have a big impact on the performance of your campaign.

We will assist in the campaign, and if your website is built in technology that we support (most content management systems including WordPress), we will even create the Landing Pages on your website.

Please note, that Landing Page design and development may include additional fees dependent on the project

20 Year’s Experience Helping Hundreds of Clients Get Success on Google Advertising

We have been working with Google Ads for as long has it been in existence.

During this time, we have successfully invested millions of dollars of clients advertising budget into Google Advertising.

We do not believe that aa short testimonial will convince you that we have done a great job. Instead, we give you the opportunity to discuss how we performed with similar customers all over the world.

Just ask for Google Ads PPC Bulgaria referrals and we will provide them.

Our Google Ads PPC Bulgaria Guarantee

Your PPC account performance improves by month three, or we refund your third month’s fee,

Our experience shows that we can improve the economic performance of almost any Google Ads account, or other pay per click account over time.  So now we guarantee it by betting our fees on our own performance.

  • Your advertisements will be Improved with a better Click Through Rate (CTR)
  • Your landing page will be improved to get you more leads and or sales
  • Your conversion tracking will be improved

We will remove your non-performing ads, and scale up the ads that are working to bring you the highest converting, and most highly targeted traffic.

Guarantee Stipulations

  • If we fail to deliver on the above, then the client can cancel our service at the end of month three. You the client, can cancel at the close of any month, but if you want to get a refund, you’ll have to wait until month three.  If a client chooses to retain us past month three, then the client  will waive any right to a refund.
  • To qualify for the guarantee, the client dvertiser must transfer an existing pay per click account our management, in order to provide a basis for evaluating the relative performance.
  • We reserve the right to Opt out of the Performance Guarantee by notifying the client in our initial proposal, if any unique adverse circumstances might apply.

What is Google Ads? How Google AdWords Works in 5 Minutes