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Not Having Success With Your SEO in Bulgaria?

Most of our clients come to us because they have a website that needs more traffic.

There are different ways to generate traffic, but the most common include search engine optimization, link building, SEO copywriting and editing, and pay per click services. While pay-per-click advertising can be effective in the short term, it can be expensive in the long term for some business owners.

Many businesses are not having success with their Google SEO Bulgaria whether:

  • They are managing their accounts themselves
  • Using a digital marketing agency

SEO is a complicated and time-consuming business. There are many things to consider and the rules are frequently changing.

  • Maybe you do not have the time or resources to do this management yourselves?
  • Is the relationship with your current digital marketing agency becoming stale and you need new ideas to re-invigorate your SEO Results?
  • Are you new to SEO and need some expert help?

Search SEO Marketing Bulgaria

Search Marketing Bulgaria is also known as SEO Marketing.

With Google accounting for 92% of market-share, it is obvious that you need a search marketing strategy and a team to execute it.

If you do not have the internal resources to make the SEO marketing in Bulgaria  yourselves, then we help companies boost their search marketing rankings with highly-targeted search engine optimization.

Our goal is to protect your domain while increasing traffic and aligning with search engine optimization best practices. To increase your ranking on Google in Bulgaria we:

  • Write blogs
  • Create content
  • Generate backlinks
  • Run loading speed optimization programs

Optimized regularly come across clients that know what they need but you just do not know how to accomplish it.

You are probably on this page because of one or more of the following reasons:

  • Your website is not being found online
  • Your website traffic has diminished recently, and you do not know why
  • Suddenly, your volume of incoming calls and leads has declined
  • You are starting a new website and want to ramp up new business quickly

If any of these four points are true for your situation rest assured, you have come to the right SEO marketing agency in Bulgaria.

Search Engine Optimization (SEO) in Bulgaria

Search engine optimization (SEO) in Bulgaria is the process of increasing a website’s ranking in the search engine results. Creating a site that is easily accessible to users and search engines adds credibility and value to your business ensures that you are amongst the top positions in the search results pages (SERPs) for the products and services you offer.

The most frequently asked questions at the beginning are:

  • How much should you invest in SEO?
  • What Does Our SEO Audit Include?


Do you need Local SEO optimization in Sofia?

SEO is an integral part of local marketing, as site extensions, localized keywords, and content lead to better brand and site recognition for people in your area.

Focusing on measurable growth and results, Optimized leverages SEO expertise to create a strategy that can bring your business to the fore in your region and help you build long-term success.


SEO Services Bulgaria

If you manage your own business, it is likely that you need help with your SEO services in Bulgaria.

You need to hire experts with distinct expertise and skillsets who have access to the appropriate tools.

Augment Your Team

Optimized have the experience to augment your team and deliver cost effective solutions

One of the leading benefits of using a SEO Services Bulgaria is the cost-effectiveness. We provide businesses with budget-friendly options for digital marketing, so that even small businesses can expand their advantages at a smaller cost.

Outsourcing SEO Services Bulgaria allows you to reach out to the skills and expertise your company needs as and when it needs them, and it gives you far more control over your budget.

Spending even a nominal budget on SEO Services Bulgaria can bring in new customers, drive sales and even penetrate into new markets. This is the power of digital marketing when done the right way.

Use the Latest Trends

Working with a digital marketing agency that provides SEO Services Bulgaria enables small and mid-sized businesses to keep their pace in the constantly changing marketing trends, search engine algorithms and buyer behaviour in the digital marketing landscape allowing you to concentrate on your own business.

We are communicative, reliable and accountable to deliver on time and can respond to the ever-changing needs of businesses as well as help in handling pressing issues that the business has been trying to resolve for some time.

When you contact us, you will hear back from us quickly and use the best strategies for your business. We are accountable for your digital marketing strategy and the numbers behind it.

You will have a direct communication channel between the business and its consumers.

Meet Deadlines On Time

The ability to work with expert SEO Services Bulgaria gives you the opportunity to meet your digital marketing and content creation deadlines every time.

Accessing the skill and tools you need use tools and programs that most people are unfamiliar with or do not know how to use properly to take their work to the next level.

We have over a decade of knowledge behind SEO plans and execution strategies. Our knowledge includes brand recognition, the effectiveness of advertisement and the approach of mentally influencing a person to buy a new product or try a new service.

With Optimized SEO Services Bulgaria behind you we will help you perform brainstorming and thinking outside the box.

Advanced SEO Bulgaria

These are of some of the advanced SEO techniques that we use to increase your search traffic.

Advanced SEO refers to SEO techniques that are not widely known to the average SEO specialist but require advanced knowledge and expertise. These techniques are usually related to technical SEO and to latest changes made to the Google ranking algorithm.

Optimized use the following Advanced SEO techniques to improve your Google rankings fast in Bulgaria:

  • Add your target keywords high in your opening paragraph and meta description
  • Optimize your content for featured snippets using lists
  • Optimize your posts/pages for sitelinks using named sections
  • Use FAQ Page schema to increase the real estate of your search snippets
  • Get more traffic from topics you already have a high Google trust
  • Update your top-ranking pages
  • Enable comments on your blog
  • Link to high authority websites
  • Consolidate duplicate content with canonical URLs
  • Distribute link juice to the pages that need them most
  • Use Lazy Loading for images and videos
  • Use exact match URLs
  • Use Google trends to find trending topics/keywords
  • Find and fix technical SEO errors
  • Reduce the bounce rate for Google Organic Landing Pages

Why Choose Optimized As Your Digital Marketing Agency in Bulgaria?

Optimized is a full-service digital marketing agency in Bulgaria. We have been providing a wide range of services to clients of all industries since 2009.

Our digital marketing services include consulting and management options for a variety of online marketing tactics including

  • Search engine optimization (SEO)
  • Amazon store optimization
  • Copywriting
  • Conversion rate optimization (CRO)
  • PPC: Google Ads, Facebook Ads, LinkedIn Ads
    Social Media Content Creation, Engagement and Community-building (Facebook, Instagram, Twitter, LinkedIn, Youtube and more)
  • Email Marketing & Campaign Management

You may have a website, but it is not doing your business much good if it is not appearing on the first page of the search engines results. To make sure customers find your site online, and you get a return on your marketing investment.

We Have Proven Results. Why would you work with an SEO services firm that doesn’t provide you with the results you are looking for? Stop throwing away your hard-earned money on a strategy that is not converting.

We Are Honest and Ethical. At Optimized, we believe in honesty, integrity, and respecting our clients. We do not believe in selling a service that you do not require need the same approach to each client.

Are a Digital Marketing Agency that puts customers first. You will not be left waiting days or weeks for a reply. Same day service is our remit

SEO Optimization Cost

Why Use SEO Optimization in Bulgaria?

If you want to be at the top of the first page of the search engine results in Bulgaria from your products and services then you need search engine optimization (SEO).

Google, like the other search engines, wants you to optimize your website in such a way that they know what each page is about.

This in turn helps search engines return relevant results for the search terms used in the search.

Websites that are better optimized are more likely to reach position # 1 in the search results.

As an SEO company, our goal is to help you get as close as possible to position # 1 in Google search.

We do this by keeping up to date with the changes to the search engine algorithms and implementing effective and proven SEO strategies that are friendly to Google.

A website is just the first step to a successful internet marketing strategy. The different demographic characteristics of the market, niches, product types, marketing styles, business models and other criteria require an individual strategy for each website SEO.

Optimized Web Bulgaria offers a comprehensive SEO plan for all businesses that want to rank in the search engines.

To use the full potential of your web site, it must be able to be found online.

Our answer to the cost of  search engine optimization in Bulgaria is that it differs for each type of business.

We have guideline plans which are detailed below but we will create a unique strategy for your business to deliver the results that your business needs.

Transparent Pricing Model

We have a completely transparent pricing model and we offer the following pricing models:

  • Retainer
  • Project-based
  • Hourly rate
  • Commission
  • Value- or Performance-based


In our meetings and our proposal we will state clearly which pricing model we are using.

Client-Tailored Strategy Proposal

Each proposal that we create is tailored to your business, we target a specific problem, and provide a strategy that will help you achieve your business targets.

Clear Description of Working Processes

We will be clear our working process before and all the way through our working relationship with you.

  • Timeframe – how long each task is going to take
  • Input – what is needed from each side including login details
  • What is the definition of ‘complete’

Guaranteed SEO Results Bulgaria

No SEO company can guarantee you first page ranking on Google, but we are so convinced by the quality of our service that we will refund your payments if we do not succeed.

At Optimized Marketing, our SEO services are guaranteed to increase your search engine results and website traffic. This will lead to a positive return on your investment.

Our experience has allowed us to develop a methodology that will guarantee improved or first page search engine ranking on Google for your targeted keywords or your money back.

The exact number of keywords depends on your SEO plan, but every plan includes guaranteed search engine placement, or we will refund your SEO campaign investment if we don’t reach the targets set.

Our guarantee is spilt into two parts:

  • Improvement of SEO results after 3 months
  • First page ranking after 6 months

In either case, we will refund three months of our SEO service if we do not succeed

This provides you with s a low-risk investment for you that will yield a high return on investment

Our guaranteed SEO shows our confidence to deliver the results you need.

Search Engine Optimization Strategy

СЕО оптимизация

You need an SEO strategy (search engine optimization strategy) to improve your online presence. There is jut no point in adding bits of content here and there to expect good results in today’s competitive market.

Consumers research the services and products they require through search engines, like Google, before making a purchase.

To increase organic rankings (this does not include the PPC results), we analyze your business, compare how it is positioned in the local industry, and what see what needs to be done to increase its search engine visibility and generate more traffic to your website.

We thoroughly review all aspects of your online presence. We analyze comprehensively with our search engine optimization tools, customizing to your specific needs and priorities, while monitoring the ever-changing traffic and search status.

For a good online presence, you must be ranked in the top 10 search engine results fro the keywords that are being used to locate your products and services.

Our team of experts have many years experience in designing the perfect SEO strategy to position your business on the Google search results.

SEO Plans Cost - These are sample plans as all businesses different

Technical SEO

One off analysis and repair tasks
Лв. 800 Once Off
  • Website Audit
  • Keyword Analysis and Competition Analysis
  • Register site on Google Search Consoletools and major webmaster sites
  • Installation and configuration of necessary optimization plugins
  • Create sitemap.xml, sitemap.html, htaccess and robots.txt files
  • Optimization and compression of JS, HTML and CSS code
  • URL optimization, titles, meta descriptions, and meta keywords. (upto 20 pages)
  • Image optimization
  • Website load speed optimization
  • Product Optimization
  • Geolocation and Google My Business Setup
  • Search Engine Optimization in Bulgarian, English or Spanish
  • Work completion report

Initial SEO

Create cornerstone content
Лв. 100 Per Page
  • Creating and publishing pages for products and services
  • Search Engine Optimization of new content
  • Submit SEO optimized text for client approval
  • Install and Configure Yoast Premium
  • SEO pages can be written inBulgarian, English and Spanish
  • Report on work performed

Ongoing SEO

Monthly SEO Activity
Лв. 600 Monthly
  • Control and indexing and duplicate content. 404 and 301 errors and redirects
  • Create and publish articles per month on blog / news
  • Search Engine Optimization of new content
  • Post on artices on social media accounts
  • Comply with Google Algorithm Settings and Updates
  • Digital marketing consultancy
  • Submit SEO optimized text for client approval
  • Install and Configure Yoast Premium
  • Text can be created in Bulgarian, English and Spanish
  • Provide process analysis and monthly monitoring reports

SEO Company Bulgaria

How our team can help with your SEO  in Bulgaria?

The achievements of our SEO Company in Bulgaria  are as remarkable as they are diverse: from working with small shops to dominating the local market, as well as working with global brands against fierce competition.

Our success comes from our diversity of skills: computer scientists, journalists, developers, photographers, and graphic designers provide our clients with many talents.

SEO Consulting Services in Bulgaria

We help you define your SEO goals and develop a realistic strategy with you.

You may have your own marketing teams that needs guidance and help, or you may need us to complete your SEO team and get the results you want.

We work both ways and will  advise you on the best approach on a case by case basis.

Keyword and Market Research Bulgaria

Keyword research and market research help us design a powerfull SEO strategy and provide realistic estimates of the opportunities in your business area.

We do not make empty promises or evaluations that we cannot keep.

Technical SEO Audit Services Bulgaria

We are well-known in the SEO industry for our technical audit capabilities.

We provide audits to analyze your web site to ensure that search engines are able to effectively find, crawl and index your web pages for maximum visibility.

Onsite SEO Services Bulgaria

We analyze the structure, internal architecture, and other key elements of your website that are weighted within search engine algorithms to provide recommendations for improved relevance and keyword targeting alignment.

We advise you on all aspects of SEO, from site migration, to schemes, SEO Optimization pricing and more.

Link Building Service Bulgaria

It is often forgotten or not given the level of expertise and time that Link Building deserves, but links are the main signal used in the evaluation of which pages appear at the top of the Google Search Engine Results (SERPS).

Today, “building relationships” includes content marketing, press releases and information to get people talking about your brand.

Content Marketing Service Bulgaria

The backbone of any marketing campaign is compelling content, and our team of creators, including writers, designers and developers, help to popularize many businesses from social and mass media to industry-leading publications and blogs.

Humans pay attention to great and compelling stories. So, we create and distribute relevant and unique content to your target audience.

Our journalists graphic and video producers to craft content that is both interesting to your clients and to the search engines.

Our professional writers combine their excellent writing skills with the best SEO practices to make the content is SEO friendly. We ensure the keywords, title, topic, and page formatting are designed to keep your readers interested.

We create the following excellent quality content tailored to your client’s needs:

  • BLOGS – We write SEO-optimized blogs to drive conversions
  • WEBSITE CONTENT – We write SEO friendly 100% original website content
  • EMAIL MARKETING – Personalized email newsletters
  • SOCIAL MEDIA CONTENT – Engaging social media posts
  • CASE STUDIES – Well-researched case studies
  • VIDEO CONTENT – Interesting and result-oriented video content

Online Marketing Agency

Benefits of an Online Marketing Agency

  • Enhance your brand’s online visibility with rankings
  • Engage your audience with high-quality content
  • Generate relevant leads from trusted sources
  • Convert your website visitors into customers
  • Retain your customers and earn their loyalty
  • Use Analytics to Make Better Marketing Decisions

Online marketing the lifeline of business today as it is hard to imagine growing without having an online presence. If you want to achieve your business targets as well as survive in the competitive scenario, you must perform the following:

Be being in contact with your customers by promoting your business online, you can be in constant touch with the ever-increasing customer base out there.

Target the right leads by using powerful tracking and analytic tools for your business. These enable you to identify and target the right leads which are most likely to be converted into your loyal customers.

Get customer feedback for constant improvement so that you can align your business to deliver what its customers exactly want.

Analyse your growth and performance to help formulating strategies and plans.

Use an omni-channel reach to interact with your customers in many different and effective ways.

Make digital marketing a part of your core business strategy, to make changes for the better and target your customers in the best possible manner.

Local SEO Sofia

How does Local SEO work in Sofia?

The simplest explanation for local SEO optimization in Sofia is to tell search engines what you offer and where you are based.

By organising your web site for a specific type of customer in a specific geographic area and encouraging major search engines, such as Google, to prioritize your content over your competitors and to place you high in search results.

Earning higher organic search rankings will not only increase your exposure to search, but will also transform your online reputation. You will be perceived as a reliable and respected business that is worthy of a front page position.

And as all views will be directed to your business, you will start generating more inquiries and accordingly more sales.

Then you can be sure that you made the right decisions for local SEO Sofia.

Why Do You Need Local SEO Optimization Sofia?

Local  SEO is an absolute must for any business in Sofia that seeks a high return on investment from online marketing. With so many businesses and organizations vying for customer attention based in the city they are in, investing in local SEO is the only way you can really jump over your rivals and claim a bigger share of the local market.

Think about it. For example, if you need a plumber in Lozenets, do you spend hours reading the phone book, or are you directly looking for a dealer in your local area from your phone or computer?

If you need SEO services in Sofia, are you waiting for a promotional brochure to fall under your door or heading straight to Google?

80% of people use the Internet when they need to find a product or service

Surveys show that 80% of people use the Internet when they need to find a product or service from a local provider. It’s faster and easier for customers to use search engines to find what they need. So we can safely say that if you do not have a strong presence on Google, Bing and other commonly used search engines, you will struggle to generate exposure for your business and make those vital sales for you.

Without good local SEO and optimal SEO Optimization pricing, people searching for an online company with your local area skills will not be able to find you.

And the worst part is that other companies in your sector who are already investing in local SEO services will outperform yours and enjoy better results and sales!

Off-Page SEO Bulgaria

Off-page SEO refers to search optimization activities that take place outside of your website.

A large part of off page SEO is building backlink profile it also includes content marketing, listings,

Link Building Bulgaria

When link building in Bulgaria, these are the types of inbound links that you want:

  • Links are from related websites
  • Links are from high authority websites
  • Links are from a multitude of domains
  • Links are placed within the main content
  • Links are ‘dofollow’
  • Links are clicked on

Create a Strong Brand in Bulgaria

This is how Google suggests that you create a strong company brand

  • Come Up With A Distinguishable Brand Name
  • Claim Your Googel My Business Listing
  • Create Business Profiles On Social Media,
  • Get Citations From Key Business Directories In Your Market
  • Use Consistent Branding In Your Marketing Materials

Create a Google My Business (GMB) Profile in Bulgaria

First, claim your listing by visiting the GMB page and stating your company’s name, its address, business category, and at least one form of contact.

Then you will be asked to verify your business.

Once you get access to your GMB dashboard, Google will offer you many additional ways to optimize your profile

Manage reviews in Bulgaria

Your success of your GMB listing in local search will heavily depend on the number of reviews you get from the users and your average score.

if you see a satisfied customer, ask them to visit your GMB listing and leave a review.

Monitor your reviews and try to neutralise bad reviews as quickly as possible.

Be Social in Bulgaria

Your company’s social profiles should be optimized much in the same way you optimize your website: be user-friendly, have the latest information and contact details, and be tied to a location, if applicable. A social profile is just another way for a user to find your website, and so it pays to make it look inviting.

SEO Audit Bulgaria

Usually, after receiving opinions from several companies and SEO audit Bulgaria pricing, you have to choose the most suitable one for you according to your impressions and budget, to perform SEO optimization on your website.

A cheap SEO campaign will not do well for good results.

The cheapest companies usually have the least experience and low quality services. They will not help small businesses in Bulgaria, they will just do poor SEO.

When asking the question: How much does SEO cost, you need to be aware that we are referring to the cost of SEO for “organic search engine optimization through SEO” to better understand the question.

SEO Prices: What Do They Affect?

  • From your location
  • From your goals
  • How fast do you want to go in the ranking?

By looking at these three variables, we can help you estimate how much SEO optimization will cost for your business.

How Much Does SEO Cost in Bulgaria ?

One of the most common questions we get – especially from small business owners – is “how much does SEO cost?”

The SEO optimization process begins with an audit of the website, followed by, 85 percent of the time, a continuing SEO campaign.

Website audits are customized for individual businesses, so prices vary, but the typical range is lv 500 – lv 1,000 (audits for larger business websites can be significantly higher).

Prolonged SEO ranges from consulting to SEO “Do it for me”, where the Optimized team acts as an SEO department in your business (and does the business for a much smaller fraction of the cost of owning your own SEO team).

Prolonged SEO varies from lv 500 per month at the lower end to lv 2000 (or more) per month.

You may be wondering what the difference is between our website audit and the “free” SEO audits you get or offer from other SEO companies.

Like most things in life, you tend to get what you pay for.

As part of our sales process, Optimized offers free SEO analysis, but the level of detail is only a small fraction of what we find in our paid SEO audit. The typical free SEO analysis done by us takes about an hour.

A detailed paid SEO audit and individual business recommendations take at least 30 hours and some more.

Ongoing SEO Bulgaria

Some business owners in Bulgaria wonder why they should pay for ongoing SEO.

Changes that are recommended and occur during a detailed SEO audit fall into three categories:

  • changes in the code and structure of the site
  • changes in the content of the site
  • changes outside the site

If you have internal staff capable of reflecting the recommended changes from the SEO audit of the website, you may not have to pay for ongoing SEO.

However, most companies lack the specialized resources and experience required to do so.

  • Changes to the code and structure of the website may include:
    Rename web site files and create 301 redirects for your old filenames
  • Re-encode your navigation to replace Flash or JavaScript menus with JQuery searchable
  • Creating HTML and XML Sitemaps and uploading / checking Webmaster Tools sites
  • Using special tools to improve the speed of your web site – one of the most important prerequisites for ranking

Website Content Optimization Bulgaria

Website content optimization typically involves:

Create pages for each destination service

  • Creating geo-targeted content
  • Revise titles, meta and title tags for each page
  • Adding info and reference sections to the site
  • Blogs and news

Off-site changes (may vary) include:

  • Adding your site to the relevant directories
  • Creating brand profiles on social media such as Instagram, Facebook, YouTube, LinkedIn, etc.
  • Blog and articles for site visitors to specific industries
  • Reaching partners, customers and suppliers to identify opportunities for cross-promotion
You can try to do any of the above, but specialized knowledge and resources are required to get the results you need.
For a small fraction of the cost of building and managing an internal SEO team, companies hire specialist SEO companies to provide them with a “make it for me” solution.
We have professional copywriters for many target industries – contracting, flooring, home services, builders, HVAC, plumbing, plumbing, roofing, renovation and more.

How Much Should You Invest in SEO in Bulgaria?

How much you need to invest in SEO can be determined by reviewing the core SEO audit and analysis data and comparing it with your competitors.

So, if all of your competitors are investing 1000 per month in content marketing, it will be difficult for you to compete at the same level they are when you have a budget of $ 500 per month. In this case, an alternative strategy is needed and we can help you understand what it is.

Our SEO consultants will never “sell” you for something that does not meet your needs or budget.

We will make candid recommendations based on analysis data so you can make the right decision.


Ecommerce SEO Bulgaria

The importance of ecommerce SEO Bulgaria should not be underestimated. SEO for ecommerce websites is something where many online stores are doing very badly and not exploiting the power of organic search marketing.

Ecommerce SEO Strategy

If you already have a website populated with 1000s of products, the Ecommerce SEO will seem like a huge task. To do this properly you will need an Ecommerce SEO strategy.

  • Prioritize pages
  • Have a structured approach:
  • Study the competition:

Ecommerce SEO Keyword Research

Effective keyword research is the basis of an effective ecommerce SEO strategy. You will need a list of target keywords, to target the relevant audience who you want to convert into sales.

Here are two tools than can help you identify relevant product-related keywords:

  • Amazon Suggestions
  • Keyword Tool Dominator

Ecommerce Website Architecture

Your website architecture directly affects website’s performance. The top ecommerce platforms including WooCommerce, Shopify, or Magento all use optimized stacks that offer improved performance for ecommerce websites.

Product Category SEO

Product category pages are very important for ecommerce websites. Having properly optimized category pages can get you high rankings for keywords that can generate leads

Beside the homepage, the second most important pages of your eCommerce website site are the category pages.

Many smaller ecommerce websites are unable to rank for individual product pages, because the same products are available on larger websites, and the larger sites tend to rank in the first pages of the Google Search results. Another reason is that people do not use the individual product names but search for more general terms.

Optimize Ecommerce SEO for Voice

Voice search is becoming more and more popular. Focus on writing product descriptions that have a conversational tone. People generally prefer asking a question instead of typing it on search engines. For example:

Add Frequently Asked Questions (FAQs)

Add Frequently Asked Questions (FAQs) to your product pages as this allows you to take up a much bigger footprint in the Google Search Engine Results

Improve Website Load Page Speed

If your website does not load within three seconds then you will be losing customers. Also, Google uses website loading speed as one of its key ranking factors. Use a tool like GTMetrix to investigate and improve your ecommerce website speed rankings.

On-Page SEO for Ecommerce Websites

On-page SEO refers to the optimization of content and meta data on each page of the website. A key part of Ecommerce SEO are the Ecommerce Titles and Product Descriptions.

Display Rich Snippets with Product Review Schema on Google

Google’s rich snippets will help you to stand out on Google’s first result page,. The search engine picks up rich snippets for product reviews and ratings allowing you to enjoy more brand visibility.

You can get these rich snippets by implementing the Schema markup on your product pages. It is a unique code that provides a better understanding of the content on your page.

Add Blog Content to your eCommerce Store

Blog content is a great way to generate internal links throughout your site, and it allows you to convey informative, authoritative content on a regular basis to your consumers.

Use a strong call to action (CTA) in your blog posts to direct readers to different areas of your site, thereby improving your click-through rate and increasing your CRO.

Off-Page SEO for Ecommerce Websites

Off-page SEO for ecommerce stores includes partnerships, sponsorships, and affiliate programs, however, as well as link building and outreaching.

  • Link Building and Announcements
  • Partnerships
  • Sponsorships

SEO in Combination With PPC In Bulgaria

SEO focuses on earning rankings through content and optimization. PPC also works well in combination with SEO, because combining the two gives your business multiple opportunities to appear in search results. When people search for keywords related to your products or services, you want them to see your company in search results.

If you’re not yet ranking organically, PPC is a great way to reach your clients — and if you are already ranking organically, you have a chance to appear in two different spots on the results page.

And if you’re wondering if PPC ads are an effective way to generate traffic and conversions, the answer is yes. Out of all the results on the page, the top three paid spots receive 46 percent of the clicks. This indicates that almost half of searchers will click on PPC advertisements.

We like to combine PPC and SEO by using the results from your Google Ads campaigns to provide the exact keywords that you use in you SEO pages.

20 Year’s Experience Helping Hundreds of Clients Get Success on Google

We have been working with Google as long has they been in existence.

During this time, we have successfully improved the SEO Results of hundreds of clients.

We do not believe that aa short testimonial will convince you that we have done a great job. Instead, we give you the opportunity to discuss how we performed with similar customers all over the world.

Just ask for Google SEO Bulgaria referrals and we will provide them.

SEO Agency Bulgaria

Optimized is a full-service, digital agency that helps organisations achieve success online

We are an SEO Agency Bulgaria and we specialize in search engine optimization (SEO) by helping clients gain visibility, leads and customers through search discoverability SEO.

Optimized helps busineseses attract clients through search engines by optimizing websites and producing an inbound marketing strategy.

Being full-service allows Optimized to link together all aspects of digital marketing n in order to produce the best results.

Optimized will act as your strategic partner–helping clients attain leadership online in their industry.

Unlike some SEO Agencies in Bulgaria, we do not think that adding a few keywords to a page is going to help as it will not.

A complete SEO service is required to improve the rankings of your business.

We understand that not all SEO services are appropriate to every type of business, so we will analyse each project in turn to determine which type of SEO is needed. SEO services that we offer in Bulgaria include:

  • Local SEO Sofia
  • SEO Audit Bulgaria
  • Website Content Optimization Bulgaria
  • Ecommerce SEO Bulgaria
  • WordPress SEO Bulgaria
  • YouTube SEO Service Bulgaria
  • Online Reputation Management (ORM) SEO Bulgaria
  • Technical SEO Bulgaria
  • Website Content Update Service Bulgaria
  • SEO Translation Service Bulgaria
  • SEO Hosting Bulgaria

SEO Optimization Bulgaria

When people are searching for SEO services in Bulgaria, they often use the search term SEO optimization Bulgaria, even in English rather than SEO Agency Bulgaria or SEO Company Bulgaria.

When searching in Cyrillic, CEO is often used instead so the search term could be CEO optimization Bulgaria.

When working with Optimized you will not have to worry about us using text that does not make sense in the English language. All our content is written firstly in English by a native English speaker from the UK, before being translated into Bulgarian by a native speaking Bulgarian SEO specialist.

WordPress SEO Bulgaria

Optimized are the number one agency for SEO WordPress websites in Bulgaria. We offer a free WordPress SEO Audit to everybody so that you can find out if your website needs SEO Optimisation in Bulgaria.

We are the experts in increasing traffic to WordPress websites with our high-quality SEO services.

Satisfaction Guaranteed. We guarantee that you will see traffic growth in the first three months, or your monthly SEO fee will be completely refunded.

Although WordPress is the most SEO friendly Content Managent System (CMS) you do not get to the top of Google search by just installing WordPress in Bulgaria. The appropriate content and structure must be added to your WordPress website before you will start to see any excellent SEO results in Bulgaria

Below are some features that are included in all WordPress SEO packages in Bulgaria

Technical SEO. We will set up your WordPress website with all the required functions like sitemaps and robots files to give your business maximum exposure on Google

Backlink Building. We will build high-quality and targeted backlinks to your WordPress website, which will give you much better rankings and a surge in visitors to your website

Keyword Research We will do extensive keyword research to find intent based keywords so that we can build the correct content

Content Creation. We will craft the best website content in Bulgaria and add it to your WordPress website in a structured format to give you’re the best SEO results

Google Search Console. We will setup, optimize and monitor your website presence in Google Search.

Reporting. We give you provide you with high-quality reporting of what is happening with your campaign like keyword performance, pages viewed and backlinks.

We have been growing WordPress websites since 2009. We are a team that has more than 50 years’ experience of ranking WordPress websites higher in search engines such as Google.

Optimized Bulgaria is committed to providing the highest quality WordPress SEO Bulgaria.

Wix SEO Service Bulgaria

Optimized have search engine optimised hundreds of websites from all over the world and we can help you for your Wix Website SEO.

Wix is unlike, since you have to pay Wix a monthly fee to host your website.

The advantage of Wix is that it is easier to set up than WordPress and you do not have to worry about updating Wix, the template or the plugins.

However, Wix provides less flexibility than WordPress and is not as easy as to get such good SEO results.

We offer a range of Wix SEO Services depending on your situation.

Local Wix SEO Bulgaria

When your aim is to target a city or local clients to your website in Bulgaria then our local Wix SEO service is the one for you.   Our local Wix SEO service will gain local visibility on search engines and result in more visits to your business, in Sofia or other parts of Bulgaria, whether it is a store, clinic, restaurant, bar or any other type of business where customers visit.

Blog Wix SEO Bulgaria

If you are looking for frequent updates to your website, such as a blog, then we can create quality content and add it to your Wix website fully optimized for SEO with HTML tags, Keywords, Header titles and schema markup. Google requires a frequently updated website to give good search engine results.

Country WIX SEO Bulgaria

If you are looking to do business all over Bulgaria then we can create your website cornerstone content that has a SEO page for each of the topics that you provide a service for. These pages are often more than 1000 words long and will cover all the areas within a topic.

Global Wix SEO Bulgaria

When you want to get leads from all over the world in multiple languages then you need our Global Wix SEO Strategy. This strategy has different content in the same language ,e.g. English or Spanish for each of the countries that you are targeting.

Ecommerce Wix SEO Bulgaria

E-commerce Wix SEO is a tricky subject, especially if you have a lot of products or your products are sold by main different retailers in the same language. We have the know-how to SEO your Wix Ecommerce website.

Shopify SEO Agency Bulgaria

Optimized offer SEO Services for Shopify Stores in Bulgaria.

Shopify is a very convenient and easy way to set up your online store, but without SEO no-one will be able to find your products on Google search in Bulgaria,

We are experts at providing Shopify SEO services in Bulgaria that drive higher rankings, traffic and sales. Our eCommerce search marketing allows uses proven techniques and SEO strategies to increase website visitors and conversions.

Shopify SEO Services Bulgaria

We provide the following Shopify SEO Services:

  • Shopify site review and optimization
  • eCommerce keyword research
  • Shopify speed optimization
  • Ongoing content creation
  • Internal and external link building
  • Sales conversion optimization
  • URL optimization
  • Monthly SEO reports

Shopify SEO Pages Bulgaria

Shopify SEO requires the following ‘themes’ to be set up products, collections, other pages, and blogs:

  • Is-crawlable. (the page is not meta robots no-index)
  • Meta description
  • Valid hreflang
  • Valid canonical tag
  • The page include a title
  • The image elements have alt text
  • The structured data is valid
  • Mobile friendly with click targets too small or too close

Shopify SEO FAQ

How much do Shopify SEO services cost in Bulgaria?

The cost the Shopify SEO depends on what keywords you are targeting and how well you currently rank.

It also depends on whether you are looking to rank your Shopify store nationally or internationally

How do I find a reputable Shopify SEO company in Bulgaria?

The main indication of a good Shopify SEO company is how well they rank on Google for terms such as “Shopify SEO company Bulgaria” or “Shopify SEO service Bulgaria”.

Also, make sure that your SEO agency is located in the Bulgaria and does not outsource their work to other agencies or countries.

When you are looking for a Shopify digital marketing agency in Bulgaria remember that poor SEO can lead to major website problems, and how important it is to work with an Shopify SEO agency that understands how valuable your website search rankings are.

SEO Language and Location

We provide SEO services in many languages including Bulgarian, English, French, Italian and Spanish providing Google first page results in the language that you clients use to search. The language a user searches in, alongside their country, is an important factor around which search engine algorithms rank and display content.

Search engine algorithms now personalize search results based on a person’s specific location in Bulgaria. This might be their city and district, such as Sofia and Boyana, state, or something more specific, such as the street a person is currently walking down. Locale is yet another factor considered by search algorithms as they crawl for content relevant to people searching from specific locales.

Keyword Indentification Bulgaria

What is a target keyword?

The target keyword or keyphrase is the search term that you want a page or post to rank for most. When people search for that phrase, they should find you.

But randomly adding content to your site is not especially useful. You must craft a keyword strategy and based on that strategy you should create high-quality content your audience is looking for. When you write those articles, it is important to optimize them for the keyphrases you are aiming at.

How to choose a target keyphrase:

  • Find a target keyword people search for. The shorter the target keyword the stronger will be the competition
  • Research the search volume
  • Google your keyphrase to find out the competition

Tools like Yoast will help you SEO Bulgaria for the target keywords but do not be totally over-reliant on the tool. Use some common sense as well.


Use an XML Sitemap for Improved SEO

An XML sitemap is method that can lead to faster indexing and higher rankings on Google in Bulgaria.

What is an XML Sitemap

An XML sitemap is a file that lists all important pages of your website that search engine crawlers should know about.

The search engines can still find your pages, posts and products without an XML sitemap by crawling your website, but having a sitemap makes put you in control and gives you the opportunity to let Google about pages and parts of your website that may not be picked up on the website crawl

It is possible tp submit a sitemap for posts, images, and videos.

When Is A Sitemap Important?

  • For websites with many pages, a sitemap helps search engines discover pages that are new or recently updated
  • For websites that do not have a good internal linking structure, a sitemap gives the search engines the information it needs to index your website pages.
  • For new websites that do not have many incoming links, a sitemap will let Google know that you exist
  • You can exclude pages that have duplicate content ‘thin content’ as in SEO quality comes before quantity.

YouTube SEO Service Bulgaria

YouTube is the world’s second-largest search engine after Google, (YouTube is owned by Google) and offers your company access to a massive audience of potential clients. Optimizing your videos for search engine optimization (SEO) on YouTube is critical to putting your videos at the top of the Google Video search engine results

If you are uploading videos onto YouTube without any results, our YouTube optimisation service will help your business (and its channel) earn more views, likes, comments, subscribers, as well as build brand awareness, increase website traffic, and generate online sales and leads.

Your target keywords should appear in places in video titles, video tags, and video descriptions. Optimizing your videos with your target keywords will help you climb the YouTube video search engine results.

The thumbnail of your YouTube video has a big impact on the click-through rate (CTR) as it must be both engaging and encouraging.

We will provide video thumbnail optimization as part of 0ur YouTube SEO service to encourage clicks and views.

Mobile SEO Bulgaria

Mobile SEO in Bulgaria is SEO specific for mobile devices as more than 60% of Google searches are now performed on smartphones and tablets

This is the reason that Google created the mobile-first index and started to index the mobile friendly version of a website instead of the desktop version in the search engine rankings.

For Mobile SEO in Bulgaria, you need to make sure that:

  • Your website is mobile friendly. Do this be running the Google mobile friendly test
  • Your website loads in less than two seconds on mobile devices
  • Your website is easy to use on mobile and has a ‘hamburger menu’ for ease of navigation
  • Your website does not have obtrusive banners or popups which block the content
  • Your websites uses HTML5 for video embedding on all animations to improve usability

Mobile Website Design

The design of your mobile website can have two types of design:

Separate URLs where you have different URLs for your website to display your content on different mobile devices. There will be different HTML code for each screen size. A common URL contains m.

Responsive Web Design has the same HTML code and content for each URL and the display will change to fit each screen size.

Online Reputation Management (ORM) SEO Bulgaria

Sometimes your name is unfairly tarnished and incorrect news is found on the search engine results.

It is often exceedingly difficult to remove these unfair listings, so the only way to stop them appearing on the first page of Google is to push them down to the second page.

SEO is far from the only part of ORM in Bulgaria, but the creation of content is a major part of an ORM Strategy.

Often the objective of ORM is to push bad news from the first page of the Google search results. Depending on the current position of the bad news, we will have to place good information above the bad article(s) to achieve success.

One of the major indicators of how long ORM SEO in Bulgaria will take is the quality of the websites that the bad news appears on. Often the bad news is displayed on government or news sites which have a high domain ranking and are hard to displace. We will have to create SEO content on similarly high domain ranking websites to put the good news above the bad.

Note that we will need your help in creating the articles from you and we will need collateral such as images and videos to build the content.

Content types may include:

  • Blog posts
  • Social posts
  • Outreach to bloggers and journalists
  • External articles
  • Slideshows
  • Press releases

Measuring SEO Results With Analytics in Bulgaria

One of the most difficult things to do is measure the real result of an SEO campaign in Bulgaria. People use common SEO metrics, like keyword rankings and organic website traffic but these are not the real success indicators.

You need to investigate the analytics further to identify outcomes that impact the bottom line. For example,

  • Are you bringing relevant traffic to your site?
  • Are you converting on that website traffic, driving behaviour like form fills, demo requests and purchases?

It is the success of the campaign that matters not the vanity metrics.

Analytics You Can Use to Measure SEO Results

There are many ways to use analytics to measure the SEO results that drives profits and not clicks.

These methods focus on the data your SEO efforts are already generating, bringing you actionable insights that help evaluate the quality of your SEO program, while also identifying opportunities for improvement.

Audit Your Current Website SEO

Here are some important KPIs to include in your SEO Audit

  • Page and post Indexing
  • Site Speed and Performance
  • Mobile-Friendliness
  • Organic Keywords
  • Backlinks

Compare all these benchmarks against your top 3-5 competitors and document in the audit

Look at the Website the Heat Map

Which parts of your webpages are getting the most attention from organic website visitors?

  • Where people are clicking
  • Scrolling behaviour
  • Click maps from page to page
  • Where people are hovering
  • Specific user reports

Scope and Optimise the Conversion Funnel

It is no use just getting visitors to your website, when they are there you need them to take some action.

We use tools like Google Analytics to set up tracking to measure conversion goals such as purchases, email signups, button clicks, content downloads and other website actions. You need to record the conversion rate for specific pages, as well as weekly and monthly goal completion data.

Technical SEO Bulgaria

Technical SEO are the technical parameters that affect the visibility of a website in search engines.

The major objective of technical SEO is to ensure that the search engine crawlers can crawl and index a website without any problems.

The most important technical SEO guidelines are:

  • Check and optimize your robots.txt to make sure that search engines can correctly access your website.
  • Add and verify your website with Google Search Console and specify your preferred domain.
  • Use the COVERAGE report to find and fix crawl errors.
  • Create an XML Sitemap and submit to all major search engines.
  • Optimize your site structure and URL structure by using HTTPS, breadcrumbs, SEO friendly URLs and internal links
  • Follow SEO Friendly web design
  • Build websites that load fast on both desktop and mobile devices. This can include choosing minimalist templates, optimising photos, and limiting redirects
  • Design your website to be Mobile Friendly as having a mobile friendly website increases your chance of SEO success
  • Your website architecture

If you are unsure if your website has the above attributes request a technical SEO audit

This will provide an in-depth analysis of your website’s current search engine friendliness. This will include:

  • Accessibility and Indexing
  • Site Architecture
  • Keywords
  • Semantic Markup
  • International and Local SEO

A website with good technical SEO in Bulgaria will lead to:

  • A strong technical foundation for your website
  • An intuitive and conversion-friendly user experience
  • Better search engine rankings
  • More traffic, leads and sales

The Effect of Page Speed on SEO

Google has two scores for page speed: one for the mobile version and one for the desktop version.

From 2018, more than half of search engine users search on mobile devices. As Google moved to a mobile first index, it also made sense for them to test mobile versions for speed first.

However, if your website has a responsive design, you would think that the page speed score would be almost identical for mobile and desktop.

Speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time.

Page speed is a direct Google ranking factor, as at Google, users come first. And Google doesn’t like ranking sites which provide bad user experience.

There are several metrics that affect or relate to page speed:

  • Load time which defines how long does it take for an entire page to display in a browser’s window
  • Page size defining the total size of all resources a page comprises of. These resources include all code elements, scripts, images, and other files
  • Time to First Byte (TTFB) measures the time between a browser requesting the page and the first byte of the information is returned by the server
  • Round Trip Time (RTT) is the time it takes for the complete request for information – from the moment the browser makes the request, to the time it takes to reach the server, and how long it takes for the response to return to the browser

Factors that Slow Pages Down:

  • Heavy image page, especially on sites with responsive or high DPI images
  • Too many large files to be downloaded
  • Rendering too many JavaScript scripts
  • Unused code, be it CSS, JS or other scripts left over in the page’s HTML will also increase the page load time
  • Another severe problem is rendering scripts too early or too late

Website Content Update Service Bulgaria

As explained by Google’s Martin Splitt, it is preferable to update an old page, rather than create a new one with similar content.

Your main content pages should be written about topics rather than each product or service that you provide.

If your page is not ranking where you would like it to be, first page or preferably top 3 positions, then you will need to add extra content to the page as well as improving the internal and external links.

The best way to improve the page is to search through the top ten search engine results in Bulgaria for subjects that are not included in your topic page. Then you must create content for each of these subjects and add them to your topic page.

This means that the benefit of updating your content regularly is two-fold.

First, it appeals to users, because they want to read the most current and up-to-date information which increases CTR, one of the essential SEO metrics.

Secondly, Google understands that being current is especially important.

There are many factors that affect website content freshness, including the:

  • Frequency of your updates
  • The amount of content changed
  • Rate of new link growth

SEO Translation Service Bulgaria

70% of users preferring to browse a website in their native language, website translation has become a necessity for most businesses.

Unlike traditional translation agencies, Optimized Marketing is fully equipped to handle multilingual SEO content, allowing you to grow your reach to foreigners in Bulgaria and Internationally while boosting your search engine rankings.

We employ experienced SEO translators that know how to effectively translate your SEO content in Bulgaria.

  • Identification of Multilingual SEO Keywords
  • Integration of your SEO Keywords into the text
  • SEO Content Translation

We have a team of native-speaking and professional translators to ensure that their work meets our rigorous quality standards. Their translations are checked by our language managers, who also ensure that projects are completed on time.

You will have the same SEO translators that will work on all your projects. This ensures that you will not have to explain your preferences every time you launch a project.

Our clear pricing lets you know exactly how much you will pay for your project, with no hidden fees.

New Website SEO Bulgaria

New websites with new domain names are extremely hard to rank on Google. There is a rumour that Google will put you into quarantine for 6 months while they check you about but, in our experience, this is not the case as we have achieved results in less than 6 months many time.

Your new website will be able to occupy the top search positions as soon as it starts demonstrating proper trust and quality signals. At Optimized, we have a series of steps that we use to get new websites ranking on Google quickly.

As soon as the website goes live, we will perform an SEO audit

  • Check for indexing issues
  • Check for User Experience (UX) issues
  • Check website loading speed

Join business directories

  • Claim your Google My Business profile
  • Find popular local directories

Create content in clusters

One of the best ways to demonstrate that you are an expert in a particular niche is to create lots of quality content on a particular topic.

Display positive user behaviour

  • Source some initial visitors
  • Keep your visitors engaged

Grow a backlink profile

One of the strongest authorities signals a new website can send is being linked to by other better-established websites.

Reference quality sources

Link your content to high-quality websites that can add further details to you page.

Website Hosting SEO Bulgaria

If your site is slow, Google will not return you as highly as fast, mobile-optimised sites. Ensure your hosting is fast to maximise visibility and convert more visitors.

Some website hosting is geared to specific website platforms such as WordPress. These hosting plans also offer other services like technical updates that take the pressure off the technical maintenance of the website such as SiteGround who Optimized can really recommend

Other website hosting plans that offer specific servers that are geared to WordPress, such WP Engine and Kinsta.

The thing to watch out for are shared hosting services that cram hundreds of sites onto a server, giving poor speed performance and SEO.

Other things are concern yourself with are:

Uptime & Downtime: If your website is up and down then Google will not trust that they can send a user to your website

Security: Popular, modern content management systems like WordPress can become insecure if they are not well maintained and can result in them being hacked. If you get hacked then it impacts how the search engines trust you, and that, in turn, will have a negative effect on your SEO and rankings.

Location: Search engines take a variety of location-based signals into consideration. If you buy your hosting based on price alone then you are unlikely to get hosting in a local datacentre, as cheap hosting is often not located in the country you are targeting. Furthermore, if you operate worldwide then you will want to use a Content Delivery Network (CDN) that has hubs around the world to serve content locally so the hosting is fast wherever your customers may be.

Amazon SEO Bulgaria

As the world’s largest e-commerce store, Amazon is a platform that sellers must use.  On a website selling over 12 million items you must make your products stand out from the crowd with Amazon SEO.

As well as being an e-commerce platform, Amazon is a search engine with its very own algorithm, A9.

Just like other search engines, you can use SEO techniques to boost product rankings. You use certain phrases to boost your discoverability in organic searches, which can increase sales with Amazon.

Here are other ways Amazon acts like a search engine:

  • Customers type queries into the search box.
  • The Amazon algorithm presents what it thinks are the most relevant results.
  • If the results are good, customers will not go past the first page

Amazon wants to match customers and sellers. They want customers to be happy with the search results, so they will become repeat customers.

We want you to secure a first-page spot on Amazon, as if you are on page 20 you will never reach your target audience.

How Do Amazon SEO Keywords Work?

Amazon keywords are the search terms (i.e., words and phrases) that people type into the Amazon search bar.

If you do not include the right keywords, then your target audience will not find your listing and you will not sell your products.

To increase your discoverability on Amazon, you need to include the right keywords in your product listings.

Do not just use broad keywords, Include a few specific keywords can help you reach your audience base.

Google Trends Bulgaria

Google Trends is a tool that provides data and graphs on the popularity of specific search terms used on Google and YouTube.

We use Google Trends to:

  • Find out what is recently trending in your business
  • Identify trending topics or subtopics within an industry
  • Discover geographic search trends local to your area

Google trends has the following functionality:

Keyword Research: We will conduct keyword research by entering a specific search term in the search box

More Advanced with Specific Search Options: We can help you find new keyword ideas for:

  • Web search
  • Image Search
  • News Search
  • Google Shopping
  • YouTube Search

Finding Related Keywords: We will recommend related keywords that are currently growing in popularity

Discover Related Topics: We can introduce you to broader topics that people are searching for.

Target by Location:  Using local keyword trends, we can see exactly which regions and subregions need your products or services, allowing you to get laser-targeted with your SEO strategy.

Use Long-Tail Key Phrases to Inspire Content

Google Maps SEO Bulgaria

Google Maps is the major mapping service in the world.

Google knows where their users are, and, unless we specifically ask them not to adjust our search engine results, most commercial searches we do will be local, complete with a local 3-pack and a Google Map window occupying most of our screen.

Getting into that kind of prime SERP real-estate is a priority for any local business, and the only way to get there is to be on Google Maps.

Optimized will set up your Google Maps SEO in Bulgaria to give you the best opportunity to be displayed on the map and in the 3 pack.

How Google Maps rankings work

The three main local ranking factors are:

  • Relevance — how much your business matches the user’s query.
  • Distance — how close you are to the search user.
  • Prominence — how well-known and well-liked the business is.

The main thing to remember here is that the ultimate objective of Google Maps is not to help business owners boost their sales and conversions. It is about helping users find what they need to find.

SEO for HTML Websites Bulgaria

We are often approached to optimize HTML websites in Bulgaria rather than websites developed using a Content Management System such as WordPress.

While it is certainly possible to SEO HTML websites in Bulgaria, there are several disadvantages:

  • The website can only be up updated by someone with technical knowledge. They need not be an HTML expert, but they will need to know enough about HTML and the cPanel File Manager to be able to change and add code
  • It is not so easy to design pages in HTML rather than a modern, fast page builder such as Elementor. Using Elementor you can add structures, images, tables, etc videos very easily
  • WordPress comes with SEO tools such as Yoast which makes SEO in Bulgaria easier as it provides a traffic light system to highlight any SEO features that yo might have missed. We do no advocate being a slave to plugins like Yoast and spending a lot of time getting every bullet point green, but they certainly speed up SEO process

The cost of having a new website built using a platform like WordPress can easily save money over time rather than investing in expensive technical support to update your HTML website, and often you will not get good SEO results in Bulgaria from technical staff as they do not understand the SEO process.

With a content management system in Bulgaria, you can employ the same SEO experts to write the content and update your WordPress website

Content Creation Services Bulgaria

One the many years that we have been a digital marketing agency in Bulgaria, and throughout the world, a lack of quality content supplied by the client has always been an issue.

When we start a new web design project, we always ask what content the clients have available. Invariably the content comprises of:

  • A poorly written ‘About Us’ with some vague Mission and Vision paragraphs
  • A bullet point list of services offered
  • Once sentence product descriptions
  • Poor quality images

This situation will not work to convince potential customers to purchase your products or services or make Google list your website pages at the top of the search results for your products or services.

Content That Converts

Optimized creates content that converts. We know the search engines, and we know what your potential customers want.

Good quality website content informs, entertains, and inspires. The content builds online presence by cultivating credibility and trust while empathising with your target audience.

Optimized creates relevant content that starts conversations with prospects. We nurture those discussions into relationships and, eventually, sales, by sharing terrific information about your business told through the right type of content, delivered at the right time on the right digital marketing channels in Bulgaria.

Reduce Website Bounce Rate in Bulgaria

A high bounce rate is anywhere in the 70s or higher in conjunction with low conversion rates. Higher bounce rates and low conversions are always bad — and that is what you should focus on.

Optimized will look at where you are having problems with high bounce rates and come up with solutions on how to make the visitor stay on the website and reduce website bounce rate in Bulgaria.

Bad Content

People generally land on websites to learn more about a particular subject.

If your content does not address their needs, they visitors not going to stay on the website long. They are likely going to find a competing site for better content.

We will ensure that your website contains interesting and useful content to keep your visitors engaged.

Poor User Experience

Visitors to your site will decide whether they want to stay or leave within a few seconds.

If the colours are not pleasing, the layout is not well organized, and your navigation is not easy and intuitive, your visitors will be more apt to click the back button than navigate further.

When it comes to user experience or UX, it is important to remain lean. That means having a simple but eye-pleasing layout and design, a navigation menu that is quick and easy, and content that is just adequate to entice visitors to convert.

Technical Errors

If your bounce rates are uncommonly high, it could be that visitors are hitting a roadblock associated with a technical error. Maybe your site’s JavaScript malfunctioned, or a plugin went down, leading to a form not loading.

Speed Issues

Your website should load nearly instantly. Anything longer than a few seconds is far too long as far as the Internet is concerned.

Use a platform like GTMetrics, which will give you a report on your website’s speed. If your site is loading too slowly, the platform will give you tips on how to fix it.

SEO Copywriting Bulgaria

SEO copywriting is a specialized form of online writing that:

  • Contains key phrases — words your target reader types into a search box to find the information she wants
  • Helps online content rank higher in Google search results
  • Drives qualified traffic

SEO copywriting is quality writing. The key phrases should not make the writing hard-to-read, sound repetitive, or lose its conversion focus.

Do Google Reviews Matter for SEO?

There are the reasons why Google reviews do help your SEO rankings in Bulgaria.

Google trusts your customers opinions

Google depends on signals to determine whether a site is worth good rankings or not. We have seen this since the very first days of Google with the importance of links.

When your site receives a link from another relevant site, Google sees that as a kind of endorsement of trust and rewards you with better visibility. Similarly, when a customer reviews your business (good or bad), it tells Google that not only is your business a real, legit operation, but that other people have interacted with it and can help future potential customers make decisions.

Google likes to read

The more content that it has available to read, the more it will know about your business. When you leverage customer reviews on your site for SEO, or generate them on Google My Business, Google has lots of fresh content to read and lots of keywords to add to its understanding of your business.

Customers will unintentionally describe your products and services to Google, and those reviews add SEO value to your business without the customers even knowing that they are helping you. Reviews can even help fill in the content gaps that may exist on your website and increase your rankings and overall visibility that way.

Great reviews = More stars and More clicks.

SEO rankings have long been known to be influenced by click through rates. If a high percentage of searches choose your site from the search results, Google assumes you are doing something right and will reward your site with better rankings.

Optimized Marketing

Optimized Web Bulgaria is a Personalized Agency with a Full Set of Digital Marketing Services.

Vitosha Business Center, 47 Cherni Vrah Blvd., Office 11, 1407 Refrigerator Industrial Zone, Sofia +359 87 797 3418