Is Your Online Reputation Suffering In Bulgaria
Learn about our online reputation management services in Bulgaria
At Optimized, we break Online Reputation Management down into three areas:
- Monitor your online reputation across news websites, blogs, and the social media so that you are quickly informed of a potential issue.
- Protect your reputation by building good branding sites on the Internet
- Restore a damaged reputation caused by some bad information about you or your business published online.
- Improve your reputation by requesting reviews from your customers that will enhance your reputation on Google My Business, Facebook, and review websites such as Trusted Pilot.
Each of these areas are equally important to your business but they must be handled in completely different ways using different tools and techniques.
Restoring a Damaged Online Reputation in Bulgaria
Sometimes, someone will publish some bad information online which is not true.
Online reputation management Bulgaria (ORM Bulgaria) is the service we provide to repair your online reputation in Bulgaria. Sometimes we can take the bad news offline, but in most cases, we must force the bad news off the Google first page results by creating good news articles.
Examples of our internet reputation repair services include:
- Removal of negative search results from publishers
- Create new content pushing down negative information.
- Protect brand search results.
- Improve online sentiment with brand reputation marketing.
- Increasing online review star-ratings
- Make positive content rank higher.
How Long Does Online Reputation Repair Take in Bulgaria?
It can take as little as a week if we have a relationship with the content publisher, but as a rule of thumb the minimum will be six months with the average being 10 months to push negative content of the first page of Google results.
The main thing when repairing an on-line reputation is to work together. Any photographs, videos or other content that can be used to repair your online reputation in Bulgaria must be provided. We will work on:
- Your website(s)
- Social Media
- Other high publishing domains
To push the bad news down and improve your online reputation in Bulgaria.
Project strategy and management is in English, content will be developed by Bulgaria and English native speakers here in Sofia. Progress reporting is in English.
Online Reputation Management (ORM) SEO Bulgaria
Sometimes your name is unfairly tarnished and incorrect news is found on the search engine results.
It is often exceedingly difficult to remove these unfair listings, so the only way to stop them appearing on the first page of Google is to push them down to the second page.
SEO is far from the only part of ORM in Bulgaria, but the creation of content is a major part of an ORM Strategy.
Often the objective of ORM is to push bad news from the first page of the Google search results. Depending on the current position of the bad news, we will have to place good information above the bad article(s) to achieve success.
One of the major indicators of how long ORM SEO in Bulgaria will take is the quality of the websites that the bad news appears on. Often the bad news is displayed on government or news sites which have a high domain ranking and are hard to displace. We will have to create SEO content on similarly high domain ranking websites to put the good news above the bad.
Note that we will need your help in creating the articles from you and we will need collateral such as images and videos to build the content.
Content types may include:
- Blog posts
- Social posts
- Outreach to bloggers and journalists
- External articles
- Press releases
We layout basic content outlines and subjects for your approval and feedback. Often, we will request new ideas and feedback on the ones we have already come up with.
We match each piece of approved content with an appropriate publishing target, set up a content calendar, and revisit existing positive results to determine how and if they can be improved (retargeting). We also outline a coherent social posting and linking plan to build upon the content campaign.
Monitoring your Online Reputation in Bulgaria
Repairing a damaged online reputation is one of the most difficult things to achieve in Digital Marketing. If you or your business have received bad press on a popular news site, then it is exceedingly difficult to put good online pages above the bad news page because the news page will have such a good domain reputation.
One way to mitigate this situation is to be alerted of the bad news as soon as it is published. A tool like Google Alerts go some way to supplying the information for you have an early warning about bad news for you or your organisation so that you can act quickly, but often you will need a more sophisticated service.
Optimized have teamed up with Mention who are the leaders in monitoring the internet and listen to your audience. Optimized uses Mention to:
- Monitor online media – Crawl extensive sources across the web such as social media, forums, blogs, news, and review websites.
- Analyse your competition – Monitor what is said about your competition online.
- Manage your brand – Understand how your brand is perceived online. Catch and respond to crises before they get out of hand.
Requesting Reviews from Your Customers
Google takes a great deal of notice what other people say about your business online.
Getting and publishing good online reviews on trusted sources is vital for your search engine optimisation and for influencing your customers who are likely to read many online reviews before committing to a product or service.
Optimized will help you reach out to you customers to receive and publish the reviews that you need to help you promote your business. You can find out more information in our page on Local SEO.