Cost Effective Digital Advertising To Reach More Customers
There are many companies claiming to be a digital advertising agency in Bulgaria – but how many of them really support the full range of digital marketing services
It is difficult to determine what digital marketing agency in Bulgaria you need to help you to get where you need to be.
These are some of the things that a digital ad agency in Bulgaria can do for you and your business.
- There are many digital advertising strategies to choose from. A full service digital ad agency will suggest the strategy that help your company succeed online – not just the strategies that they know abou
- There are many platforms to use for digital advertising in Bulgaria and the more platforms your products appear, then you will get better result
- The best digital ad agencies will offer many different digital strategies that can be applied to different platforms to increase the effectiveness of your campaign.
How to Choose a Digital Advertising Agency in Bulgaria
A few key features to pay attention to will make your decision a easier:
Respond To Your Contact Form Quickly
If the agency does not respond back to you within 24 hours then they are unlikely to be as good digital partner as:
- They may be too busy to handle your requirements
- They probably will not be too responsive during your campaign
The Digital Ad Agency Has Positive Reviews
If a digital ad agency in Bulgaria has positive reviews on platforms like Google My Business and Clutch, it shows that they are doing a great job as if a past client cares enough to write a positive review about a digital ad agency, you know they’ve produced good results
The Digital Advertising Agency in Bulgaria has Been in Business for a Long Time
There are many companies claiming to be a digital advertising agency in Bulgaria – but how many of them really support the full range of digital marketing services Been In Business For A Long Time
Look for a digital adverting agency in Bulgaria that gas been around for a long time.
Optimized has been in business for over ten years and have run a lot of campaigns, so we know how to strategize an ad campaign for your business.
The Digital Ad Agency is Transparent
Your relationship with your digital ad agency in Bulgaria must be transparent and includes:
Pricing: The agency will display the cost of their services on their website to make it perfectly clear what they charge. Transparent pricing allows a client to decide if they can afford an agency’s services, so it ensures that only serious, qualified candidates contact the digital adverting agency.
Campaign reporting: Without reporting, you will have no idea about your campaign successes and results. You need a digital ad agency that will communicate openly with you about every detail of your campaign — where it’s falling short, what parts need to be changed, and a plan to move forward.
Pay-Per-Click Advertising (PPC) Agency Bulgaria
People relate to the term ‘digital advertising’ as online ads.
Pay-per-click (PPC) is a cost-effective strategy for targeting qualified customers with paid ads. The PPC ads appear above organic results on search engine results page, so they are the first results searchers see.
If you want one of the top spots in PPC search, you will bid against your competitors for the keyword you want to rank for. If your bid is amongst the highest, then your ad will show up at the top of search results.
Optimized will provide keyword research, to ensure that your ads target the your audience, create ad copy and design landing pages designed to entice users to convert.
Social Media Adverising Agency Bulgaria
Social media advertising offers the possibility digital advertising at a low cost.
Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer excellent opportunities to connect and interact with your target audience. Not only that, but you’ll also be able to boost your brand awareness since your paid posts reach far more people than just your friends and followers.
As well as sharing links from your website and blog, you can also use the advertising platforms on social platforms to promote your company.
Programmatic Display Advertising
Programmatic advertising helps automate the decision-making process of media buying by using intelligent software to target specific audiences. and to automatically buy digital advertisements.
Programmatic display advertising is known by several other names including:
- real-time bidding (RTB)
- programmatic advertising
- programmatic buying
Display advertising, which is also known as banner advertising, is a like the traditional print adverts that you see in magazines, except that they are the online version.
The banner adverts are placed on online publications that are relevant to your target
Display adverting in Bulgaria has become much more sophisticated now using programmatic advertising (where ads are booked, analysed and optimized automatically using computer algorithms) and retargeting (where your adverts follow your customers on advert publishing website for a month after they have visited your website.
The advantages of display advertising are:
- You can target, and re-target, customers very effectively
- Display ads are easy to track and allow you to measure conversion in real time
The disadvantages of display advertising are:
- Customers can suffer from ‘ad blindness,’ ignoring your ad to focus on the content they are trying to read
- You need to find a way to maximize impact, so that people notice you, but not so much that they get annoyed
For display advertising, the creative elements—making the advert clear, impactful, and memorable—and the placement—choosing a relevant context that fits your message and is a match for your audience – must be considered.
We work with the main online publishers in Bulgaria, so you do not have to do all the designing and placing of your adverts yourselves.
We also use display adverting in Bulgaria on third-party solutions like Google Display Network or Facebook Audience Network.
Taboola is the largest advertising network in the world. It unites 10.000+ premium publishers and brands, creating the best environment for contextualized ads that follow Taboola ad specs.
From the Taboola dashboard we can quickly create campaigns that will be placed in “Around the Web”, or “Recommended for you” sections of numerous news pages in Bulgaria.
Taboola minimum deposit is $100 and the minimum cost per click (CPC) is $0.02.