Why is email marketing one of the highest ROI marketing channels?
With an average ROI of $44 for every $1 spent, email marketing is renowned for its ability to generate an ROI. Email marketing serves as one of the highest ROI marketing channels because of its ability to personalise itself to a user and their wants, questions, and needs.
You can use email, for example, to suggest similar products or remind shoppers about an empty shopping cart. Email can also serve as an educational tool, keeping readers up to date about an industry and its processes, regulations, and more. The fact that companies across industries, from manufacturing to ecommerce, can use email marketing makes it one of the best strategies for ROI.
It’s a universal tactic for generating not only revenue but also limiting customer churn.
Email marketing is fast, cheap and highly profitable, and the ultimate relationship and brand-building tool. Optimized are a leading email marketing agency in Bulgaria that can help you utilise email marketing to retain and build your customer base.
It enables your customers to consistently engage with you and your products, telling you exactly what they want in the data you harvest from their behaviour.
Research shows that it is five times more profitable to reconvert a warm or previous customer than it is to chase a cold one.
When done right, it delivers powerful results with an extremely high return on investment, typically generating returns in excess of 40:1.
Send promotional emails, monthly newsletters, and more to keep consumers and business buyers interested in your brand and primed to buy your products or services.
Email Marketing Services in Bulgaria
Email Marketing Strategy
Got an email marketing challenge you need to solve?
Do not have a clue where to start?
We can help plan your email marketing strategy and prepare a roadmap.
Email Marketing Management
Attract and nurture more leads, plus save time, with our full-service email marketing management services. We will set up and manage your targeted email marketing campaigns aligned with your marketing goals.
Email Marketing Design
Create (or refresh) your email newsletter’s design with our email marketing design services. Work with our experienced project managers, as well as our award-winning design and development team to create a newsletter that drives results.
Crucial to your message is the wording. We will create copy focused on telling your customer exactly what they want to hear at every stage of the funnel, harvesting the insight from your personas to nurture leads towards conversion.
Product and Service Promotions
. Your subscribers will receive email campaigns that tell them exactly what they want to hear and offer them exactly what they want to buy.
Segmentation and Email Personalisation
We will enable you to tailor their experience of your business based on the information they give you, feeding them the content they need when they want it.
Email Marketing Automation
Plan, build and deploy smart and scalable email marketing automation programs that increase customer engagement and lifetime value using SALESmanago.
Increase your email Click Through Rate and Open rate by 400% with dynamic one-to-one emails with dynamic product recommendations sent individually to each contact at best possible day and hour.
- Create beautiful and responsive emails using drag and drop wizards
- Personalise content and delivery time for each individual contact
- Send emails individually at best time to open and click
- Always reach your customer with highest IP reputation and deliverability
- Automatically clean your database out of bad email addresses
- Use automated email programs or send single campaigns
- Save time by setting automatic email campaigns & autoresponders
Use Hyper-Personalisation Features in Your Emails
Conditional Content allows you to create a single message that will display different variants of content for a defined list of customer segments. You can create a single template that will display specialised information to different contact groups depending on their traits.
Personalised Placeholders allow you to use the contact data to address your customers directly by their names and create an atmosphere of familiarity around your mailings.
Dynamic 1-to-1 Content allows you to use the behavioural and transactional data of your customers to create offers perfectly tailored specifically to them. This can be used in saving abandoned carts, up and cross-selling, retargeting, etc.
Machine Learning & AI Recommendations is an alternative method of generating personalized content that lets you create offers based on the behaviour of other customers.
B2B Email Marketing Company Bulgaria
Email marketing is an essential component to keep your prospects engaged when it comes to today’s most effective B2B lead generation campaigns. Properly scaling your organisation’s email efforts while tailoring your marketing message for maximum performance can be cumbersome and even risky to your reputation if not done effectively.
Regardless of whether you are generating new prospects for cold email campaigns or nurturing existing leads with email automation, each campaign should start with a strong understanding of your target audience, their goals, and professional challenges.
Optimized Marketing is a B2B email marketing agency in Bulgaria with over 10 years of experience in building comprehensive B2B lead generation campaigns.
Whether you need a new lead generation email campaign or would like to move existing prospects further down your sales funnel, our team can help.
B2B Email Campaigns in Bulgaria
Maximise marketing ROI by keeping email lists healthy, and email content relevant to their respective recipients. Delivering the right message, to the right person, at the right time.
Here’s how Optimized can help you:
- Buyer Persona Research
- Lead Prospecting Research
- List Segmentation
- Email Marketing Automation
- Outbound Email Campaigns
- Lead Nurturing Strategy
Why Our Email Campaigns Get Results
Our email marketing strategy allows us to work directly with your sales team to prospect new contacts and generate lead generation funnels that align with the ideal buyer journey.
We do this by working closely with your team to generate necessary campaign assets, work on targeted marketing messaging, and effectively segmenting your prospects to deliver highly relevant, and high-converting email experiences.
If you are looking for a strong email marketing strategy, backed by an agency with the experience to execute it, schedule a free marketing assessment with us today.
Email Marketing Agency in Bulgaria
Are you using the most effective form of digital marketing in your business strategy?
If you haven’t implemented an email marketing campaign for your business, don’t miss out on connecting with your customers and increasing your sales anymore. An email marketing agency in Bulgaria like Optimized can set up an email campaign that fits your business objectives perfectly.