Website Video Marketing
Website videos are often introductory in nature, as you must consider the site visitor may know next to nothing about your company. In the video, you will see someone of importance talking about their business, its history, and what it does.
This saves the customer time as rather than spend 15 minutes or so clicking and scrolling through the website for information, they can take a couple of minutes and watch a video instead.
You can brand your videos, such as with a video card that lets you insert a link to your website, your social media, or your online store. This acts as a strong call to action.
Facebook Video Marketing
On Facebook, a video can break up the monotony of the endless scroll. Whether you repost it from YouTube or use Facebook video ads and post natively, Facebook has become a major platform for video.
Landing Page Video Marketing
The content published on your landing page is carefully written, edited, and then rewritten again. It must be perfect or close to it, as this could be your only chance to grab a lead and incentivise them to buy.
The landing page video should enhance the value of the page itself. This is the opportunity to show your customer how your product of service works or how it solves a need or problem.
Email Video Marketing
Embedding videos in emails can greatly increase your email open and click-through rates and get the point across much better than text and images.