Skip to content

+359 877 973 417

​If you are not actively generating new clients each month then chances are your business is not thriving the way it could be. Optimized Marketing is a Lead Generation Agency in Bulgaria that attracts businesses to your website and social media who are interested in your products and services.

Every business needs to be confident that their lead generation strategy can deliver results. Studies have found that 63% of companies feel adequate lead generation is their leading challenge, and our lead generation techniques are proven to improve your conversion rates significantly.

Contact us to find out how to get a regular flow of leads in Bulgaria.

Lead Generation Agency in Bulgaria

Lead Generation is about locating the people who find value in your business and facilitating your relationship with them.

Optimized Marketing are a Lead Generation Agency in Bulgaria who engage highly motivated prospects and deliver them in real-time.

We believe that sound lead generation follows this formula: attracting, engaging, nurturing and converting.

This approach enables us to find high quality leads interested in your brand or product.

Target Potential Customers

We accurately identify and attract the target user personas. This guarantees that we drive the right people with high intent to your business. We only focus on quality leads, not volume. We facilitate this connection by driving leads directly into your CRM system.

We want to make sure that your leads are genuine and will benefit from your services. To do this, we conduct an analysis of your products or services and see how they add value to prospective customers in the marketplace.

Find Potential Customers

Through a mix of digital marketing techniques such as paid search, social media, and content marketing, we will secure interest from relevant, highly qualified, pro-active prospects and deliver them directly to your business in real-time.

Our Lead Generation Process in Bulgaria

Perform Audit and Define Objectives

Prospecting and researching your ideal audience allow us to determine what your lead generation campaign strategy needs to achieve.

Identify Key Decision Makers

Using the research results into your ideal audience, we then look for shared characteristics among them. Using these common traits and behaviours, we will identify those who match these traits as potential prospects.

Campaign Implementation

We create a customised email sequence designed to increase the conversion rates of your email marketing campaign. We also implement retargeting strategies to re-capture the attention of those recipients who have not opened your emails, to encourage them to get in touch. This enables us to deliver the correct pathway for leads, however they choose to convert.

Results Monitoring

We provide access to real-time reports on how your campaign is doing, which parts work well, and which parts could benefit from some tweaking.


We provide monthly reports that outline what we had proposed and how the recipients have received the campaign.

Strategy Review

Using the feedback from the results monitoring and the monthly reports, we can summarise the lead generation campaign and use it to tweak future campaigns in the right direction.

Types of Online Lead Generation in Bulgaria

Pay-Per-Click Ads

As the name suggests, pay-per-click (PPC) advertising is a form of promotion where companies purchase ad spots from Google and other reliable networks. Unlike conventional advertising, companies are charged when users click on their ads, so you will only have to pay when a user is redirected to your landing page.

PPC is also an attractive model because it features a real-time bidding model. In simple terms, every time a user runs a search, Google and other ads networks automatically auction the ad spots and decide rankings based on the quality of the ad copy, the landing page being used, and submitted bids. This is beneficial for companies that focus on quality because they can end up paying less than their submitted bid and get more from their marketing budget.

Search Engine Optimisation (SEO)

SEO is the process of improving your site and other online elements to boost your rankings in search engine results pages (SERPs).

Modern consumers and businesses use the internet to research their options whenever they need to buy a product or service. However, most of these users never get past the first page. For this reason, your website needs to be among the top 10 results pages if you want to attract a lot of traffic from Google and other search engines without paying for ads.

Content syndication

Content syndication is essentially pushing your content to other channels to increase brand awareness and drive traffic back to your own site.

Social Media Marketing

Social media marketing can help you connect with users at the right time, show your value in a creative way, and transform your social profiles into reliable lead generation machines.

Users can choose from a wide variety of social media platforms, but this does not mean your business will benefit from promoting through all of them. Instead, you should study your audience and each social platform’s main demographic to determine the best alternatives to help boost your overall strategy.

Email Marketing

The key to creating a well-oiled email promotion machine is to learn as much as you can about your audience and carefully craft automated emails to usher them down the sales funnel. For instance, after a user signs up to your newsletter and receives a welcome email, there should be a sequence of emails to educate and engage your audience until they are ready to speak to your sales team.

Quality Lead Generation For Your Business in Bulgaria

When you hire Optimized Marketing to generate leads for your business in Bulgaria our experts will put together a highly customized and targeted program. We will then execute that program so that it is delivered in a way that enhances your brand while producing results.

If you are struggling to bring in new business and would like a free consultation go ahead and give us a call at +359 877 973 417 or request a free quote and one of our Lead Generation experts in Bulgaria will be in contact with you shortly. ​

Optimized Marketing

Optimized Web Bulgaria is a Personalized Agency with a Full Set of Digital Marketing Services.

Vitosha Business Center, 47 Cherni Vrah Blvd., Office 11, 1407 Refrigerator Industrial Zone, Sofia +359 87 797 3418