If you are a middle to large sized company, then you may well have different teams working on different digital services for the products that you sell. There may be overlap between the campaigns or use of techniques that are no longer working but are being used as they have always been there.
Your Digital Marketing Review Bulgaria must cover all the different services that your company offers and all the digital marketing practices that are performed.
Your comprehensive digital marketing review will cover:
Within these activities, the detail campaigns will be covered. Such as;
The first thing to review is your digital marketing strategy in Bulgaria (if you have one) and create a new one. We need to ask questions such as:
For example, taking the social media element of the strategy, questions to ask would include:
In particular, your data management and website hosting will need to be investigated as a part of your digital marketing review to see if it is using the appropriate technology and see if cost savings can be made,
Some relevant questions to ask during the review are:
Often, the main goal of conducting a digital marketing audit of your creative/design aspects is to evaluate and enhance your branding strategy. Design plays a huge role in branding. It helps your target audience to visualize your brand identity, making you memorable to them.
How you design your digital assets helps your prospects and customers make long-term depictions of your brand mission and vision, values, uniqueness and creative flair.
The design affects user experiences and brand engagement. Questions to ask include:
The design review can help you achieve milestones such as:
There are many types of digital marketing campaigns. Each has both its strengths and weaknesses depending on your business goals. Some are better suited for some marketing drives than others.
Auditing your Content Strategy, Content and Content Marketing
Here are somequestions to consider:
As part of the review you will need to look at each of the campaign types:
SEO is the long-term investment that empowers your content to show up on a search engine and be available to ever growing audience. The aim is to make the content visible to interested readers and provide true value. These readers are also referred to as organic search traffic.
The higher up you appear on search results, the higher your chances of receiving more traffic that can convert to sales. This review will include
Here are some indicators you’ll want to watch out for when conducting an email marketing review:
Social Media is a big influencer on visibility, engagement, conversion and sales. Things to review include:
Paid search can yield impressive results when implemented well. But it can also turn out to be a short-lived, expensive affair.
A digital marketing review will help you decide the ratio between the paid search and organic search depending on what you want to accomplish in a given time.
You must learn important indicators such as your campaigns’ cost-of-acquisition per customer and various conversion rates.
The best cost-saving ideas in PPC are cost-effective advertising by optimizing on placements, advanced location targeting, laser demographics targeting, running the advertisement on the right time and date.
Some details to flesh out in digital metrics review are:
Your existing digital marketing team, whether it is external, internal or a combination of both must be part of your digital marketing review:
Optimized Marketing have more than 20 years worldwide experience in a wide range of digital marketing services.
We now have an office in Sofia, Bulgaria and would be pleased to offer free initail Digital Marketing Review Bulgaria to see if we can suggest how to cut costs and improve results in your digital marketing.
Optimized Web Bulgaria is a Personalized Agency with a Full Set of Digital Marketing Services.
Vitosha Business Center, 47 Cherni Vrah Blvd., Office 11, 1407 Refrigerator Industrial Zone, Sofia +359 87 797 3418