Does Your Business Need To Rank On Google Maps in Sofia, Bulgaria?
If you are a business in Sofia that wants to attract nearby customers that you need local SEO in Sofia, Bulgaria. Types of businesses that really benefit from local SEO are:
- Medical – Including doctors, dentists, clinics, and pharmacies.
- Hospitality – Including bars, cafes, and restaurants.
- Repair services – Including plumbers, electricians, locksmiths, gas engineers.
- Motor – including repair shops, tyre replacements, battery recharging.
- Pets – Including grooming, pet sitting, walking, training, supplies and veterinarians.
- Real estate – Agents that really know a particular area where you are trying to rent or buy.
We take an integrated approach to local SEO that combines Google My Business (GMB) optimization, Google Maps, on-site optimization, review generation, and other strategies.
Online Reviews in Sofia, Bulgaria
82% of consumers read online reviews for local businesses, and review ratings are the biggest driver of clicks in the local search results.
Google My Business is the principal review site and is the most important one for building your local business reputation. Reviews are key to local SEO, so
- Ask for reviews. 66% of consumers leave a review if you ask them to
- Respond to reviews. 30% of customers consider a business’s responsiveness to reviews to be a key factor in their judgment of the business.
How Can You Improve A Damaged Local Business Reputation in Sofia, Bulgaria?
Rebuilding your reputation requires improving your reviews. There are two important features to keep in mind about rebuilding a bad reputation
- Improving a damaged local business reputation takes a long time.
- Do not be tempted to buy fake reviews.
To counterbalance against many negative reviews:
- Take whatever mailing list you have available.
- Send your first email to customers who have made purchases most recently.
- Send an email asking customers to give your local business a downvote or an upvote (directly in the email).
- If they provide an upvote, send them with the link to your business’s Google My Business review page and encourage them to leave a review.
- If they provide a downvote, provide them with method to communicate their concerns without leaving a review, for example an online form through which they can send a message.
Google Maps for Local SEO in Sofia, Bulgaria
Many people rely on Google Maps not just Google search to find out about a business, and over half of Google searches done on a mobile device.
Being at the top the Google Maps listings (both in the local 3-pack and Google Maps search results) is valuable for any business that is marketing to a local audience. Local maps SEO drives highly qualified local traffic to all types of local businesses in Sofia, Bulgara. As a result, Google Maps optimization has become one of the most powerful investments local SEO marketing.
Ranking Factors Behind Google Maps SEO are:
- Whether or not the company’s Google My Business page is verified with the business
- How well-populated and optimised the company’s Google My Business page
- The volume and accuracy of “citations” across all publications
- The volume and average rating of reviews on the Google My Business Local page
- The proximity in which the business is located to the search
- The domain authority of the company’s website
Google My Business in Sofia, Bulgaria
To properly execute a local maps SEO strategy, a company must first be listed on Google My Business in Sofia, Bulgaria. Your business might already have a Google My Business page established and not even know it.
At Optimized, we claim and verify ownership of its Google My Business page by:
- Completely filling out all information of including hours of operation, address and contact information, etc.
- Tagging the google my business page with the appropriate categories so that your listing can be properly categorised.
- Adding optimized videos and images of your business
- Implementing a review generation strategy to earn more 5-star ratings on google my business,
- Auditing a local business’s citations and optimizing all citations to be accurate and consistent.
- Ensure that different business locations have distinct web page.
What Are Google Map Citations?
A Google Map citation is data about your business location that is published on the Internet. Your business citations typically appear in directories and other website resources that search engines use to determine the accuracy and relevance of your business location.
The acronym NAP stands for Name, Address, Phone number, and it is critical for any business that wants to rank well in local organic search results.
The most authoritative Google Map citations for local SEO are those that are consistent with your Google business page.
Those seven key data points for Google Map Citations in Sofia, Bulgaria are:
- Your business name
- Your business street address
- Your district
- Your city
- Your postal code
- Your business phone number
- Your website URL
What is Citation Link Building?
Citation link building is when you include your website URL as part of your citation.
A citation portfolio is the collection of all citations for your business published on the web.
Citations for local SEO purposes are like backlinks to your website.
Google will consider many different variables in their citation analysis such as:
- The relevance and authority of the citation source.
- The volume of citations for your business.
- NAP consistency in your citations.
When it comes to local SEO, citations are almost the equivalent to backlinks in organic SEO. Improving the authority and volume of your citation portfolio is one of the best ways to improving your rankings in Google local search results.
Schema Language for Your Onsite NAP’s
Schema language is a structural protocol adopted by the search engines making it easier to determine certain datasets within web pages including your NAP.
Leveraging the Schema language enhances the authority of your webpages within your local market.
Only 20% of business leverage Schema language for key direct data sets on their website.
