Is Your Google My Business Account Set Up To Be Found?
Google My Business (GMB) is a free tool from Google that helps business owners manage their online presence. However, the vast majority of companies to not have Google My Business in Bulgaria set up properly.
While having a GMB listing is a great first step to garner some local exposure, Google My Business optimization takes your profile to the next level. It can offer an enormous impact for brands that want to rank in local search.
Why Do You Need Google My Business in Bulgaria?
One of the first places that customers who need your product or service will start looking for solutions is in a Google search.
Google reports that 46% of all searches have local intent. That means there are people in your area who need what you offer. If they are not finding you in local search results, they’re most likely finding your competitors. Why wouldn’t you make the most of this free opportunity to bring customers directly to your front door?
How to Get Started with Google My Business in Bulgaria?
If you are not sure whether you already have a Google My Business listing, the first thing you’ll want to do is run a Google search on your business name to see what you find. If your business has been around for a while, there may already be a GMB listing associated with it. If that is the case, claiming it is easy.
Complete Every Section of your Google Business Profile
Fill out your Google Business Profile carefully and thoroughly. The more information you provide in your profile, the better Google can match your business to local search queries, and the more your potential customers can learn about you from your business listing. Make sure all of your information is accurate, and keep it up-to-date.
How Does Google Determine Local Ranking?
For the most part, Google ranks local listings on three values:
- Relevance
- Distance
- Prominence
A combination of these factors helps Google find the best match for local searches. For example, if Google finds a more relevant business that’s further from a searcher’s location, it might rank that higher than one that’s closer but less relevant to the search query.
Relevance
Relevance refers to how well a local Business Profile matches what someone is looking for. When you add detailed information to your profile, you’re giving Google more information to match your business to searches it might apply to.
Distance
Distance considers how far each potential result is from the location term used in a search. If a searcher doesn’t specify a location, Google will use what they do know about that searcher’s location to calculate distance.
Prominence
Prominence refers to how well-known a business is. Sometimes, Google will take offline factors into account to judge prominence. For instance, famous landmarks, museums, or well-known retailers are likely to appear prominently in local search results.
Improve Your Google My Business Profile for Search
Search is a zero-sum game. When one business pushes up in local search rankings, it’s pushing other businesses down the list. Optimizing your GMB profile gives your business an edge, helping more prospective customers find and choose your business over your competitors.
Add Photos
Photos are the best way to give prospective customers an inside view of your business and inspire them to visit you in person.
Add Your Products & Services
Adding products and services to your Google My Business profile allows you to showcase your offerings and increase customer interaction. It’s especially helpful to add products and services if the name of your business doesn’t adequately describe your offering. As far as SEO goes, this additional information gives Google more to evaluate how well your business matches search queries in your area
Post to your Google Business Profile
Just like regular posting to your social media accounts keeps customers interested and engaged, posting to your GMB profile is an excellent way to keep everyone up to date on what’s going on with your business.
Ask & Answer Questions
The ability to ask questions and have them answered may be the deciding factor in whether a customer chooses your business over a competitor. It’s very important to keep an eye on this section since, as you can see in the example above, anyone can answer them. As much as we love local advocates, sometimes their information might be incomplete, inaccurate, or worse, lacking the grace you might employ when interacting with potential customers.
Get Google Reviews for Your Business
Responding to both positive and negative reviews builds trust with your customers and with Google. Because Google wants to recommend the most credible businesses to its customers, they put a lot of stock in business owners who go above and beyond to interact with feedback publicly.
When someone leaves a review for your business, don’t leave them waiting for a response. Having a response plan in place helps you respond quickly and graciously.
Google My Business Optimisation Bulgaria
Our checks have shown that 95% of Bulgarian businesses are not using GMB properly.
If you are in need of any assistance in setting up Google My Business in Bulgaria then please let us know.
