Everyone involved in digital marketing in Bulgaria knows how important it is to build incoming links to the target website. The issue is that it is either difficult to earn or expensive to purchase the inbound links in Bulgaria. This is partially due to the limited number of quality publications in the Bulgarian language. This article looks at the characteristics and potential problems with using a PBN in Bulgaria.

If you need any assistance in setting up a PBN in Bulgaria, then contact Optimized for some free advice.

In addition to setting up your PBN we will keep it updated with fresh content that will continue to increase your search engine rankings.

What is a PBN in Bulgaria?

A private blog network (PBN) is a network of websites that place a high quantity of links to another website. These link networks consist of links designed to improve search engine rankings of the main site that needs to be ranked.

SEOs who choose to use PBNs to build links typically use this tactic to be in “full control” of their link building efforts.

While PBN sites are often talked about as being part of a network, they are independent sites only linked to the main site.

How to PBNs Work?

PBNs function by either purchasing a collection of expired domain names that already have established authority, or by purchasing and registering a variety of domains at once and building their authority. Once the network is established, the domains are then utilised to post basic content that includes links back to the primary website.

How to Identify Private Blog Networks

Use the following as guidelines to consider if a site is part of a PBN:

• Link profile: A link profile is the makeup of links pointing to a site or page. A site, or sites, with the same backlink profile is a red flag.
• Hosting: Sites that all stem from the same IP may be cause for concern.
• Site Design: Upkeeping multiple sites is a lot of work, so sites that do not show variety or unique qualities may be copying design, navigation, or colour scheme.
• No Updates: No new external links, no new content, or only a small number of third party links may show that the site is not authentic and is only being used for a facade or links. Another negative sign would be duplicated or recycled content from articles, images, or even videos.
• Site Ownership: Check the WHOIS lookup tools and database for contact information and ownership of the sites to see if the information is hidden or if all the blogs are connected.

It is important to make note that those who manage or operate multiple sites and share links or content are not necessarily participating in a PBN scheme. If each site is operating independently with good authentic content, and shares links that provide value and support — as they are intended to do — these practices should not be considered harmful. It is when links to internal pages are repeated in an inorganic fashion, or there are multiple links present in the footers, that the SEO practices might be questionable.

The concept of a PBN today is that a marketer will create or acquire several websites that contain useful, original information, and within that information, embed a link (or links) to the pages they want to rank better.

You can find this exact model used in literally every niche, and you’ll find everyone from one-person operations all the way up to the largest companies in the world engaged in this tactic.

Some PBN Myths

Myth #1: PBNs Don’t Work

In researching links over the years, I’ve identified thousands of PBNs that clearly had a positive impact on the websites they were built to support.

Myth #2: PBNs Are Garbage

Some PBNs are garbage. However, some PBNs are just regular websites filled with high-quality content that people happen to use to help their other websites rank better.

The truth is that if you have access to other websites and you include links to one or more of your websites from any of them, you are technically using a PBN.

Myth #3: PBNs Are Easy for Search Engines to Identify

I would argue that most PBNs are actually quite difficult to identify because eliminating footprints is relatively simple.

By mixing up registration info, hosting, themes, content, and linking out to multiple other websites, a marketer can very easily make the sites in their PBN appear to be completely unrelated to each other or to the websites they’re trying to make rank higher.

Between the ingenuity of SEO professionals and the vast quantity of websites online today, identifying PBNs algorithmically or on any sort of scale, is virtually impossible.

It’s a completely different scenario when it comes to buying or renting links from someone else’s PBNs because you generally won’t know how selective someone else is in what websites they link out to.

Myth #4: PBNs Are Unethical

This is open to interpretation. Most rational, objective SEO professionals, however, know that is not the case.

While PBNs are a clear violation of Google’s Webmaster Guidelines, so is literally every other link building tactic – including simply asking someone to link to your website.

Anyone doing anything to acquire links is guilty of the exact same violation of Google’s Webmaster Guidelines that someone using a PBN is.

Myth #5: PBNs Are Dangerous

There are some risks that come with PBNs, but those risks are generally no more or less significant compared to any other tactic.

The reality is that literally every decision in business is a matter of weighing the potential risks against the potential rewards.

There is a potential risk of a manual penalty, which is true of any link building tactic.

However, it’s important to note that if a PBN has been set up sloppily or the owner sells links, that risk goes up dramatically because the chances of being identified by the search engines increases.