Are you looking for ways to make your business appear on the first page of Google? Understanding the concepts of domain authority (DA) is the secret.
Domain rating helps you understand how well your site competes in the search engine results. Websites with higher DA rank high on search engines, attracting more traffic and boosting sales.
At Optimized, we have the best SEO experts committed to helping your client’s site rank high on search engines. We use practical and latest SEO tools to help improve website performance online for better returns. Our digital marketing specialists provide content designed to help improve your site’s DA for success. Keep reading to find out what domain authority is and how to improve your DA.
What Is Domain Authority?
Domain authority (DA) is a search engine scoring system created by Moz. It predicts how possible it is for your site to rank on search engines such as Google.
DA is a system that determines how relevant your site is to a particular topic or keyword. If your website is relevant to a keyword in your niche, its chances of appearing on top of search engine result pages (SERPs) are high.
Domain rating serves as a good performance indicator for your website. It helps examine your site’s health/performance in relation to competitors. With this rating, you understand which areas of your website need improving to outshine your competitors.
What Is a Domain Authority Score?
A domain authority score measures a domain or webpage’s impact on its ability to rank on SERPs.
A website or search engine rankings score grades a website’s quality and efficacy of SEO practices. The score represents your site’s trustworthiness, popularity, and authority.
DA score is any value between 1 and 100 assigned to your website based on factors like inbound links. It influences your site’s ability to rank on search engines. For instance, if your site has a higher DA score, its chances of ranking high on SERPs are high.
How Website Rating Score Is Calculated
Domain authority score calculation often relies on several factors. Some of these factors include inbound links and root domains. A site with many inbound links from relevant and authoritative domains score higher, for example:
- Total backlinks
- Number of outbound links from referring domains
- Quantity and quality of referring domains
- Inbound links (Follow vs. no-follow links pointing to your site)
- Outbound links (follow vs. no-follow links leaving your site)
- Referring subnets
- Referring IPs
Your website’s ranking score relies on your competitors. It means any improvements made by your competitors affect your score. That’s even if you don’t change anything on your website.
Good vs. Bad Score (What Is a Good Score?)
The search engine ranking score ranges from 1 to 100. A high domain authority score is one above 50. Here are the various score categories to help you differentiate between a high vs. low DA score:
1 – 30: Low
30 – 40: Below average
40 – 50: Average
50 – 60: High
60 – 70: Very High
80- 100: Excellent
Websites with higher DA scores rank high in the SERPs. Such sites have high quality and quantity of inbound links. It means they have many links from external authoritative sites like governmental bodies and educational institutes.
How To Improve Your Domain Authority
Improving your website’s ranking helps you secure high rankings on search engine results. This enables your site to rank higher than your competitors, attracting more organic visitors who become loyal customers. Here are various ways to improve your site’s DA score and get better results.
- Get High-Quality Backlinks
- Generate Quality Content
- Conduct Link Audit
- Optimize Your Website
- Improve Internal Links
