Using a digital agency to drive your marketing and lead generation does not always give results. That is why it may make sense to use a digital agency like Optimized who also offer a Pay Per Lead (PPL) option.
Businesses who opt for a pay per lead method will often get better results because it is in the best interests of both parties to generate leads as the digital agency will not make any money unless genuine leads are provided.
How does pay per lead work with Optimized?
A lead would typically be an event such as a sign up form with contact information to give the business an opportunity to follow up that lead with a potential new customer.
We will come to an agreement with you about how much each lead will cost and how many we are to deliver each month. This enables you to set a budget and you will only be charged for the leads that we generate.
Why Choose Pay Per Lead Generation?
Unlike pay per click, where you pay when an ad is clicked on, regardless of whether you capture any data to follow up, PPL brings high quality leads without paying for clicks that do not result in leads.
It has nothing to do with the number of people who see or click on your advert as it only focuses upon bringing businesses or individuals interested in your service or product.
What’s The Difference Between Shared Leads And Exclusive Leads?
What Are Shared Leads?
Shared leads are leads that are available for purchase for multiple companies. While you have the assurance of knowing the potential customer is interested in your products and services, you must compete with others to win the business.
Pros of Shared Leads
- Potentially lower cost per lead
- Potentially higher volume of leads
Cons of Shared Leads
- You must compete with every lead
- The leads are potentially lower quality
What Are Exclusive Leads?
In contrast to shared leads, exclusive leads are sent to just one business. Naturally, this gives you a much better chance of closing the deal and winning more business. There’s no guarantee that you’ll close exclusive leads, but you definitely won’t lose out to a competitor who’s working on the same lead.
Pros of Exclusive Leads
- Higher quality leads
- No direct competition
Cons of Exclusive Leads
- Potentially lower volume of leads
- Potentially higher cost per lead
Types of Businesses we Serve
PPL is the first choice for B2B businesses. For instance, if you have any of the following or related businesses, then you might have to consider PPL as your first option:
- Legal Services
- Financial and Banking
- Insurance
- Medical and Healthcare
- IT and Call Centres
- Professional Services
- Construction and Property
How Do We Generate Leads?
Campaigns based on the pay per lead model are powerful and scalable, we use:
Social Media Campaigns
We use the popularity of social networking channels such as Twitter, Facebook, Instagram and LinkedIn to attract new customers for your business.
Search Campaigns
Our search campaigns are highly effective at delivering exceptional quality leads based on your customer profile. With engaging ads, we will target an audience that is looking for your specific products or services.
Ad Network Campaigns
We use native advertising platforms such as Taboola and Content Exchange to display adverts to vast audiences via popular websites. This type of pay per lead generation is highly effective for running large scale consumer-focussed campaigns.
Crafting Bespoke Landing Page Assets
Every lead generation campaign requires compelling creatives that will attract and convert. Our design team uses modern principles to create bespoke landing page assets that are built for conversions. We have a proven track record in using engaging creative assets to generate qualified leads.
