How To Choose A Digital Marketing Agency in Bulgaria
What should your digital marketing agency in Bulgaria be doing for you?
A successful digital marketing agency can help you vastly improve the return on investment (ROI) of your digital marketing campaigns.
A digital marketing agency can be used to:
- Completely outsource you digital marketing
- Outsource a particular aspect of your digital marketing
- Generally, assist your in-house digital marketing team
- Assist in selecting the appropriate digital marketing tools for your business
The biggest pro of hiring an agency to handle your marketing is that you can spend all your time and effort on running your business. That means getting more investors, closing more deals, forming new partnerships, setting the long term vision, and you will get access to a team of experts with a variety of skills and specialties
Digital Marketing Tools in Bulgaria
For many organisations, their digital marketing stack has evolved over time and now is an unintegrated toolset that does not provide the benefits that it should or produce the required reporting of results. Organisations have:
- Tools that they do not use but pay for
- Tools that they only use a part of the functionality.
- Duplicated tools
- Outdated tools that should be replaced
Digital Marketing Automation in Bulgaria
One of the main uses of the tools is digital marketing automation. Even the smallest businesses need to automate their digital marketing to keep in constant contact with their customers, while larger organisations need an integrated solution where all their internet marketing can be controlled from one place.
The major component of any digital marketing tools is the customer relationship marketing (CRM) system. Your CRM system is where you will keep all your customer contact information in one place.
Depending on your requirements, your digital marketing automation system must have channels ranging from:
- Email marketing
- SMS marketing
- Chat marketing
- Push marketing
- Content customisation
So, choosing the correct platform for your business is a key function of your digital marketing agency in Bulgaria.
Digital Marketing Agency Services Bulgaria
Before you employ a digital marketing agency in Bulgaria, you should check the range of services that they offer is compatible with your needs.
For example. many smaller web design agencies have no interest in providing you with additional services after they have developed the website.
The following is a list of digital marketing services that you should be asking your digital marketing agency in Bulgaria if they support and examples of their work:
- Website design using a content management system (CMS)
- Search Engine Optimisation (SEO). Can you easily find the agency’s website on Google search?
- Search Engine Marketing (SEM) including Google Ads, Social Media Ads and Programmatic Display Advertising
- Social Media Management including Facebook, Instagram, YouTube, LinkedIn, Twittter, Tik Tok and Pinterest
- Video Marketing including video editing and production
- Content Marketing including articles, newsletters, infographics and press releases
- Mobile Marketing
- Email Marketing
- Conversion Rate Optimization
A Top Class Website with An Experienced Team
A good digital marketing agency in Bulgaria should have a current and up-to-date website and be able to find them easily on Google by searching for their core services and their geographic area. Their website should be modern and engaging with an active blog, responsive design, intuitive navigation, and effective conversion strategy with calls to action, etc.
They should have a great digital marketing agency is made up of a team of diverse talents and expertise with an extensive portfolio with similar size clients and culture.
They should respond to your initial enquiry in hours and submit their proposal within a few days.
