Our Technology Partners
Optimized uses the latest technology with an experienced, multi-skilled team to deliver the results that you need.
Drive Visitors to your Website and Social Media Platforms
We will source the traffic you need using the most effective techniques for your business, including:
- Search Engine Optimisation: UberSuggest and LSIGrapgh
- Paid Search Campaigns: Google Ads PPC
- Segmented Email Campaigns targeted to the Right Customers.
- Marketing Automation SMB – Active Campaign
- Marketing Automation Large and Enterprise – SALESmanago
- Link Building – From Relevant, High Quality Domains: Guest Posts: The Hoth, Forum Links: crowdo.net
- Paid Social Media Campaigns to increase your reach
- Creative and Structured Social Media Posts That Build Trust: Metricool
- Programmatic Display Advertising: Taboola
- Advertorials: Investor Group
- Professional images from Adobe Stock
Turn Your Visitors into Customers
80% of visitors to your website will never return. So, every effort possible must be made to capture the visitor’s information to follow up the lead or to make a sale.
Website Design
When we are designing your tailor-made website, probably using WordPress and Elementor, we will adopt the following practices as well as making the site visually appealing:
- Responsive to all devices and web browsers
- Fast page load within two seconds
- Simple design, bright colours, large text, bold fonts, no clutter, or distracting elements to aid accessibility
- Appropriate Call to Actions (CTA) in bold, warm colours (reds, oranges, greens)
- All content search engine optimized
- Simple navigation structure with important links more prominent
- Interactive with Chat Boxes and Voice Activation
- Clean-cut imagery, animated GIFs, and Infographics
Conversion Rate Optimisation
As well as being beautiful, fast, and easy to navigate, your website must be integrated with the appropriate tools to increase the rate of customer conversion. We have partnered with the leading technology companies in the following areas to turn your visitors into customers
- Visitor Tracking: Lead Feeder
- Web Personalisation: Zoom Engage
- Live Chat: My Live Chat
- Automatic Call Back: Call Page
- Call Tracking which of your campaigns are driving calls, texts, form fills, and chats: Calltrackingmetrics
- CRM:
- Heatmaps: Crazy Egg
- Analytics: Google Analytics
- Remarketing: Google Ads
These tools are fully integrated to provide you with the complete picture
