We build the advertising campaigns. We build the landing pages and funnels. You close the deals.
Find out how Pay Per Lead can increase leads and scale your business while reducing financial risk



We build the advertising campaigns. We build the landing pages and funnels. You close the deals.

Pay per lead is an online advertising payment model in which payment is based solely on receiving qualified leads.

In short, pay per lead marketing is a great way to increase leads and scale your business while reducing financial risk.


We take the risk and complexity out of marketing your business. You simply pay us a price per lead that works for both of us, we don’t require any commitment.

  • 100% Risk Free – You Pay Per Lead
  • No Set-Up Fees
  • No Monthly Management Fees
  • You Control the Cost
  • We can provide you with as many leads as you wish
  • Exclusive, high quality leads for 1-to-1 clients

Why do so few agencies offer Pay Per Lead?

it’s true that running a pay-per-lead service is incredibly challenging and therefore those who do offer this service are experienced, technically knowledgeable, and capable at lead generation. These are the kinds of agencies that you want to work with

Lead Ownership

There are basically two models for Pay Per Lead generation:

  • The One-to-One model basically just generated leads for your own business and are not shared with anyway one else and your business owns the lead. In this model the leads go straight to your website and you pay for the advertising costs.
  • The Market Brand model is where the agency sells leads to a variety of businesses depending on the characteristics of the leads and your business will never uniquely own the lead. In this model the leads will come to one of our brand websites and you will not be responsible for the marketing costs.

Characteristics of Pay Per Lead

Predictable Cost

In pay per lead, you pay a specific amount for every lead you get. Although there’s no guarantee that you will be able to convert any given lead into a client, you know how much a lead will cost you.

In Pay Per Lead, you will get unique leads based on your needs in the price that we will agree for. No fake information or no fake leads. We will make sure that each lead we will provide you with will be unique and interested in what you are doing.

Pre-Qualified Leads

In pay per lead advertising, the leads you get are people that have indicated an interest in the services or products that you provide. Because they are pre-qualified leads that meet your criteria, you already have some information about them, which can help you convert them to clients faster.

Also, with Pay Per Lead you can set specific actions such as a sign-up form or qualifying questions or demographic queries to profile the received leads. This is one way of filtering highly potential leads from those who may not convert into sales.

Leverage Expert Knowledge

Running successful advertising requires specific skill sets like writing marketing copy and doing keyword research to target the right prospects. With pay per lead, we do this work.

Positive R.O.I (Return on Investment)

Pay Per Lead works the best with companies that they have a customer lifetime value above $2000.

Whether you want 20, 50, 100, 200 leads per week we can provide them to you. We can provide you with as many leads for as you can reasonably manage.

How does Optimized generate you leads?

Our leads come from a variety of channels. SEO and advertising through channels such as Google, Facebook, Twitter, LinkedIn, and Instagram are just some of the ways in which we can provide you with pay per lead success.

We create effective ads for acquiring leads, increasing brand awareness driving traffic to your website or made-for-purpose user-friendly landing pages.

Intent Focused Leads

Intent focused customers typically come via a Google search, ensuring we are in the prime position to connect your business. 90% of our clients have their own in-house marketing campaigns, but use our intent focused leads to hit targets.

Influence New Customers

Influencer marketing is typically done via Facebook, Instagram and Twitter – here we promote your story and offer to an entirely new audience. We influence people to buy through refining audiences and ensuring your message hits the right people at the right time.