Social Media Marketing is the best way to communicate with your target audience. But without aSocial Media Agency Bulgaria it is very difficult to know when to start.
Our target is to provide social media solutions to our clients, inside and outside, of Bulgaria by combining creative content with social media advertising in Bulgaria
Managing your social media accounts may seem overwhelming when you include the Facebook, Twitter, Instagram, SnapChat, Pinterest, LinkedIn and the video platforms such as YouTube and Vimeo. This will include making all your messaging consistent and search engine optimized. It is hard to know which of the social media platforms in Bulgaria are appropriate for your business.
Optimized has the social media marketing experts who know how to utilise these social networks to drive awareness of your business and convert qualified leads into customers.
We do this by attracting and engaging the people who you want to connect with. Our top-performing social media campaigns help numerous businesses establish an effective social media management strategy.
Success in social media is largely measured by audience engagement. To achieve high engagement, we recommend that businesses be in constant interaction across the appropriate platforms.
Social Media Marketing Bulgaria
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing unique content on your social media profiles, listening to and engaging your followers, analysing your results, and running social media advertisements.
The major social media platforms in 2020 are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
There are also a range of social media management tools that help businesses to get the most out of the social media brand or grow your business.
Social media marketing first started with publishing. Businesses were sharing their content on social media to generate traffic to their websites and, hopefully, sales. But social media has matured far beyond being just a place to broadcast content.
Now we like to think of social media marketing split into three parts:
- Social media conversations and response to relevant mentions (social media listening and engagement). This is also known as Social Media Community Management
- A business that wants to reach a specific set of audience at scale would run highly targeted social media ads. This is known as social media advertising
- Social media organic posting where a business would like to share information on the social media with their followers
Optimized promotes your brand with custom imagery and video get the most out of your budget with cost-effective advertising campaigns and grow and engage with your target audiences through effective social media management. Our social media services include:
- Social media strategy
- Social media management
- Social media organic content
- Social media advertising
- Social media analytics
Social Media Strategy Bulgaria
We incorporate Return on Investment assessment and competitive analysis to help your team understand your business performance online using metrics.
Your social media marketing strategy is a summary of everything you plan to do, and hope to achieve using social media.
As with any other digital marketing tactic, a strategy is needed before you to start to keep focus and ensure everyone on your business is doing the same steps.
When we are developing your social media strategy we will follow these steps:
Determine the right social channels
Facebook. Twitter. LinkedIn. Instagram. YouTube. Snapchat. Pinterest. Which ones are right for your business? You do not need to be on every social media channel, but you do want to be where your audience spends their time. We will find out what social media channels your customers use for news and information and make them the cornerstone of your strategy.
Perform competitive research
We will find out how your competitors use social media for their brands.
- How many followers do they have on each channel?
- How well does their content perform?
- Which types of content do their followers engage with the most?
This will us give a good indication of which type of content will work in your social media strategy
Who is managing which parts of your social media?
You may not be able to afford a full-time social media marketing team, but you may which to share the responsibility with a social media marketing in Bulgaria. We will ask what resources you actually have have available to work on the social media and how you need to complement them.
- Who will write and design social content?
- Who will publish that content and analyse the results?
If you have a smaller team you may choose to prioritise certain channels and scale as you grow.
Think about what has worked well in the past
If you are already using social media, we will conduct a content audit to see what types of content work well for your brand. Since each channel requires a different type of storytelling, your best-performing content may vary from channel to channel.
Determine how frequently to post
The right answer comes down to your resources (both manpower and available content) and the expectations of your audience.
We will advise you how to post consistently and propose a schedule that is appropriate.
Social Media Management Bulgaria
Social Media Management ensures that your social media strategy is implemented in a manner bringing you closer to your desired outcome.
Social media management is the process of creating, publishing, and analysing the content you post on social media platforms like Facebook, Instagram, and Twitter, as well as engaging with users on those platforms.
You can manage your own social media accounts or employ a social media management agency in Bulgaria to do it for you.
Either way, a range of social media management free and paid tools are available to help you to streamline your social media management. Some of the best paid social media management tools are:
A few of the best social media management tools include:
- Buffer which is also available as a mobile app to make social media management hassle-free.
- Hootsuite helps you manage all your social media platforms and monitor your social media strategy’s performance via analytics.
- CoSchedule helps you schedule your social media posts, as well as build content calendars and publish blog posts
Why practice social media management?
Social media management offers several benefits, including:
Cost: No matter your marketing budget, social media is a cost-effective initiative. It is free to join social media networks, post content and respond to user comments. Social media advertising is covered by social media marketing as far as we are concerned.
Reach: Social media networks, from Facebook to LinkedIn, can connect you with users across the world. You can also use social media platforms, like Pinterest, to reach niche audiences. Traditional marketing and advertising cannot match the reach — or price — or social.
Users: Incorporating social media into your marketing strategy allows you to align your marketing initiatives with user behaviour. For example, 74% of people use social media when making purchase decisions and 80% of people get advice about a purchase through social media.
Our Social Media Management Services in Bulgaria include these activities:
- Researching your target audience
- Creating your social media strategy
- Designing your social media accounts
- Building your content calendar
- Creating platform-specific content
- Responding to your followers
- Growing your social reach
- Monitoring your social media performance
Social Media Content Creation Bulgaria
Publishing engaging content is a vital part of your social media strategy. All published creative content should motivate your followers to visit your website to learn more about your brand. Once followers understand your brand, there is a greater potential for them to become your customer.
To attract, engage, and impact your potential customers, creative content must be at the heart of your social media campaigns.
At Optimized, our team of graphic designers are dedicated to creating content for social media publication. We also have a qualified team of videographers, photographers, and editors to put the final touches to your content.
Our social media creative process involves enhancing your existing content with new graphic design and creating original posts that will convey your brand message.
We understand that no two clients are alike and, although we have example packages, we normally create custom social media packages to suit the customers’ needs.
Your customized social media marketing plan will be creative, consistent, and build brand recognition and trust.
We will take the time to meet with you In Sofia and analyse social media presence, determining what is working and what can be improved upon.
We also have a team of copywriters who ware experts in crafting bold headlines and engaging captions.
Social Media Analytics Bulgaria
We use social media analytics to explore and find people, groups, and engagement points for making effective social media. Social media analysis can be used for:
- Social trends
- Measuring effectiveness
- Tracking lead and audience activity
- Lead nurturing
- Measuring customer engagement
- Creating better insights
- Conversion tracking
Social Media Advertising Bulgaria
From designing creatives that are engaging and on-message to measuring effectiveness, Optimized knows social media advertising inside out.
Social media advertising in Bulgaria is a great opportunity to reach new customers so cannot be ignored. Social media advertising will improve:
- Brand Awareness
- Audience Research
- Customer Service
- Competitive Analysis
- Increase Sales
Optimized has a team of social media advertising who specialise in getting the most out of Facebook ad budgets, creating engaging Instagram ads, and designing effective LinkedIn messaging posts. To help you tap into the largest networks of potential buyers.
Our Social Media Advertising Services Include:
- Facebook Advertising
- Instagram Advertising
- YouTube Advertising
- Pinterest Advertising
We use dynamic targeting on your Social Media Platforms. The advantage of dynamic targeting is to ensure that ads will only be delivered to users who are most likely to engage with your advert and become a customer. Dynamic targeting can help you find your ideal clients by segmenting your audience by demographics, psychographics, and geography. Technical segmenting can also be achieved by targeting mobile/desktop devices, or iOS / Andriod devices.
Social Media Posting Calendar
Social Media Management works best when we can work with your team on content creation.
We provide our Social Media clients with a monthly posting calendar. This allows you to see and review our creative designs, our captions, and hashtags before the content is published.
During the review phase, you can suggest edits that will help us refine the posts. Optimized understands that sometimes you will need content posted on Social Media on an ad hoc basis and we will leave gaps in the posting calendar so that we can post new content when required.
Social Media Customer Service Bulgaria
A two-way conversation was the intended purpose for social media. Maybe your marketing department does not have the time to engage with all the comments posted by your customers on the social media.
Optimized Marketing employs the following elements to achieve Social Media Customer Service in Bulgaria.
Reply as Quickly as Possible on Social Media
The effects of poor response time for customer service through social media are real, causing people to:
- Tell their family and friends about the experience
- Use another channel to escalate their concerns again
- Buy less from a company in the future
- Not recommend a brand’s products or services
- Complain publicly via social media
Optimize Marketing will reply as soon as possible, even if it is with a holding reply while we find out the appropriate answer for your business.
Social Media Posts Should Be Resolved in Public or Private.
We create a process to provide clear direction on handling customer service through social media for your business.
We know which kinds of comments should be resolved publicly. These public social media comments would exist on:
- Page posts or reviews for Facebook
- Posts on Instagram
- Openly via tweets on Twitter
And determine which conversations should become private—whether it be moved to direct message, email, or phone.
Respond to All Social Media Feedback, Questions, And Comments
Every post, review, and check-in on social media needs acknowledgment.
We will create a series of pre-written replies to help streamline the process of social network moderation with customer service responses written in ways that cannot be misconstrued.
Your customers want personal attention, so Optimized Marketing with customise the reply on a case-by-case basis. The scripted replies are guidelines and will be modified to fit the situation.
The rate at which your company must reply to posts can be aligned with the size of your brand.
- Small businesses need to reply to everything as a means of community-building
- Mid- to large-size companies may choose to acknowledge positive comments with a simple “like”, while putting more time into turning negative comments around.
Include A Greeting and Be Transparent with Names Or Initials
If a name is apparent from your customer’s social profile, we will use it in the greeting.
Furthermore, we will close your social media customer service responses with a name to humanise the response.
This creates accountability on both sides of the conversation:
- It makes the user feel heard by an actual person
- It allows the business to see who replied should there ever be a dispute
Combat Negativity with Positivity on Social Media
When a negative comment is posted, businesses can be inclined to defend themselves.
We will always meet negativity with positivity as when a customer complains on social media, every single one of your customers could potentially see it in their news feed
Monitor Customer Service Through Social Media with A Tool
The moderator for incoming customer service through social media should be given the same training that traditional representatives receive, and a tool to aid their process.
We will monitor customer service activity on Facebook, Twitter and Instagram using tools such as Hootsuite and Buffer.
These types of social customer service tools offer the ability to listen to consumers across multiple platforms. The accounts can be monitored by your marketing department as well as the Optimized team.
Types of Social Media Platforms Bulgaria
There is much more to social media than the top social media (Facebook, Twitter, LinkedIn) and media sharing networks (Instagram, YouTube, Snapchat) and Pinterest.
You need Look beyond those social media monsters, and you will see that people are using many different types of social media to connect online for all kinds of reasons.
And while there was once a time when you could simply categorize networks according to their functional capabilities (Twitter for short text content, YouTube for video, and so on), that time has passed. As more networks add rich features like livestreaming and augmented reality, the lines between their feature sets continue to blur and change faster than most people have time to read up on the changes.
At Optimized, we have grouped networks into 10 general categories that focus on what people hope to accomplish by using them.
1. Social Networks
Examples: Facebook, Twitter, LinkedIn
Why people use these networks: To connect with people (and brands) online.
How they can benefit your business: Market research, brand awareness, lead generation, relationship building, customer service
Social networks help people and organizations connect online to share information and ideas.
Now, and especially since the rise of the mobile internet, these networks have become hubs that transform nearly every aspect of modern life—from reading news to sharing vacation photos to finding a new job—into a social experience.
If you are not using at least one of these core networks as part of your social media marketing plan you are probably missing out on some business.
2. Media Sharing Networks
Examples: Instagram, Snapchat, YouTube
Why people use these networks: To find and share photos, video, live video, and other media online.
How they can benefit your business: Like the major relationship networks, these sites are invaluable for brand awareness, lead generation, audience engagement, and most of your other social marketing goals.
Media sharing networks give people and brands a place to find and share media online, including photos, video, and live video.
The lines between media sharing networks and social networks are blurring these days as social relationship networks like Facebook and Twitter add live video, augmented reality, and other multimedia services to their platforms. However, what distinguishes media sharing networks is that the sharing of media is their defining and primary purpose.
While the majority of posts on social networks contain text, posts on networks like Instagram and Snapchat start with an image or video, to which users may decide to add content like captions, mentions of other users, or filters that make you look like a bunny.
Similarly, on sites such as YouTube and Vimeo, video is the primary mode of communication.
If you do not have the available resources to create content on the media sharing networks, Optimized can work part of your team to plan, and post media assets, usually following a specific theme, your YouTube or Instagram accounts.
3. Discussion Forums
Examples: reddit, Quora, Digg
Why people use these networks: To find, discuss, and share news, information, and opinions.
How they can benefit your business: These networks can be excellent resources for market research. Done right, you can also advertise on them, though you will need to be careful to keep your ads and posts separate.
Discussion forums are one of the oldest types of social media.
Look at the wide reach and massive user numbers on forums such as reddit, Quora, and Digg and you will see that the public’s thirst for collective knowledge and wisdom remains unquenchable.
These are the sites where people go to find out what everyone is talking about and contribute —and users on these sites generally are not shy about expressing their opinions. While social relationship networks are increasingly implementing measures to reduce anonymity and create a safe space online, discussion forums generally allow users to remain anonymous, keeping some of the freedom that used to define the online experience.
Check with Optimized if Discussion Forums can be used to promote your business online in Bulgaria.
4. Bookmarking and Content Curation Networks
Examples: Pinterest, Flipboard
Why people use these networks: To discover, save, share, and discuss new and trending content and media.
How they can benefit your business: These networks can be highly effective for driving brand awareness, customer engagement, and website traffic.
These networks are a hotbed of creativity and inspiration for people seeking information and ideas, and by adding them to your social media marketing plan, you’ll open up new channels for building brand awareness and engaging with your audience and customers.
Bookmarking networks like Pinterest help people discover, save, and share visual content. An easy first step for getting started with Pinterest is to make your website bookmark friendly. This entails optimizing headlines and images on your blog and/or website for the feeds these networks use to access and share your content. You should also pay close attention to the images featured on your site or blog—these are the window displays of Pins, so you want them to be good representations of your content.
Content curation networks like Flipboard are like bookmarking networks, but with a focus on finding and sharing articles and other text content. You can create your own Flipboard magazine to sort through the most engaging content on your topic of choice from third-party sources, and to showcase your own content.
5. Consumer Review Networks
Examples: Yelp, Zomato, TripAdvisor
Why people use these networks: To find, review, and share information about brands, products, services, restaurants, travel destinations, and more.
How they can benefit your business: Positive reviews bring social proof to your claims. Handled well, you can resolve issues with unhappy customers.
Reviews are a type of content that adds a lot of value to many websites and online services—think about the buying experience on Amazon, or the experience of searching for a local business on Google Maps. Consumer review networks take it one step further by building networks around the review as a core part of the value they provide.
Location-based review services such as Yelp continue to grow as personal social networks adopt geolocation and more users choose to consult the internet along with their friends for recommendations of best dining spots.
It is vital for your brand to have the ability to attract positive user reviews and handle negative ones. To do this, you can select a customer success team member to address reviews on sites relevant for your business. Entrust them with answering any questions or concerns from clients with average or negative experiences and see if there is anything that can be done on your end to turn a possible detractor into a fan.
6. Blogging and Publishing Networks
Examples: WordPress, Tumblr, Medium
Why people use these networks: To publish, discover, and comment on content online.
How they can benefit your business: Content marketing can be a highly effective way to engage with your audience, build your brand, and generate leads and sales.
Blogging and publishing networks give people and brands tools to publish content online in formats that encourage discovery, sharing, and commenting. These networks range from more traditional blogging platforms like WordPress and Blogger to microblogging services like Tumblr and interactive social publishing platforms like Medium.
If your promotion strategy includes content marketing, your business can gain visibility by keeping a blog. A blog doesn’t just help increase awareness of your business and generate more engaging content for your social channels such as Facebook; it can also help carve out a niche for your brand as a thought leader in your industry.
7. Social Shopping Networks
Examples: Polyvore, Etsy, Fancy
Why people use these networks: To spot trends, follow brands, share great finds, and make purchases.
How they can benefit your business: Brands can build awareness, increase engagement, and sell products via new channels.
Social shopping networks make ecommerce engaging by adding a social element.
Of course, elements of ecommerce appear in many other types of social networks—for example, Pinterest features Buyable Pins, and Instagram provides call-to-action tools in the form of “shop now” and “install now” buttons. Social shopping networks take it one step further by building their site around a focused integration between the social experience and the shopping experience.
Services like Etsy allow small businesses and individual crafters to sell their products without an existing brick-and-mortar location, and networks such as Polyvore aggregate products from different retailers in a single online marketplace, and. Polyvore is one of the largest social style communities on the internet, and it’s a good example of a network designed to integrate the social experience with the buying experience. Most of the content is generated by users, who choose products they like, create collages, publish them as a set, and then share sets with other users.
Facebook Marketing Agency Bulgaria
We see Facebook marketing as three separate areas:
- Posting organic content to the business Facebook page
- Creating Facebook Ads to expand the reach of the business
- Performing Community Management functions such as answering customers questions
Many businesses try to manage their Facebook marketing themselves but while it is quite easy to post and create adverts on Facebook being successful is another thing altogether.
If you hire an employee, freelancer, or intern to manage your Facebook account with no experience you are making a mistake. Millions of dollars are wasted on Facebook every year due to limited knowledge, experience, and competence. You need a Facebook marketing agency with years of experience developing successful campaigns that drive revenue.
Optimized is a Facebook marketing agency with experienced Facebook experts to help businesses use Facebook to grow. We use advanced Facebook tactics such as :
- A/B split testing
- Retargeting
- Lookalike audiences
- Conversion optimization
to get results.
It is so much easier to promote a new product or service if your Facebook page has a lot of followers. More people will be able to see your posts, thus giving you higher chances to get new customers. Our Facebook marketing agency can help you increase your brand awareness by highlighting your products or services making your brand more memorable for your target audience.
