Skip to content

+359 877 973 417

Are You Using Google Ad Extensions Bulgaria?

The obvious reason to use  Google Ads extensions in Bulgaria is to make your advert stand out and take up more real estate than your competitors in the search results.

But there is one more important reason. Google updated their Quality Score calculation to incorporate ad extensions. In the past, Quality Score was calculated using your keywords, text ads, and landing pages, but now there is an additional factor: your ad extensions.

That means advertisers that set up ad extensions gain a competitive advantage with a potentially higher Quality Score for your Google Ads in Bulgaria. In turn, advertisers with higher Quality Scores can bid and pay less per click for the same ad position versus competitors with lower Quality Scores.

Top 5 Ad Extensions to Boost Your Click-Through Rate (CTR)

The top 5 ad extensions that we recommend are:

  • Call extensions
  • Location extensions
  • Sitelinks extensions
  • Callout extensions
  • Structured snippet extensions

Google Ads Call Extensions

Whenever you see a phone number listed in a Google ad, you are looking at a call extension. You have the option when setting up your call extension to display your phone number or display a Google tracking number that forwards to your number. By using the latter, you will be able to track how many calls are generated from prospects calling the number in your ads.

Obviously if you do not want phone calls, then this extension is not a good fit. However, if you do take calls, then this is a great opportunity to provide your prospects with contact information before they even click on your ad.

Google Ads Location Extensions

At the bottom of the example ad above you will see the address of the business. This is particularly helpful for prospects that are looking for a business nearby. By displaying your address, you will be more likely to attract clicks from prospects who want a business near your location, and conversely, you’ll be less likely to waste money on prospects not interested in traveling to your location.

Of course, if you do not have a store or office location, then this extension is not a good fit. But for every other business, this is another opportunity to provide contact information before the prospect clicks on your ad.

Google Ads Sitelinks Extensions

Think of sitelinks extensions as additional text ads that can be displayed below your standard ad.

Often, only the headline of the sitelinks will be displayed, but it’s also possible that Google will display the full sitelink ad with a headline and 2 description lines.

Google Ads Callout extensions

Callout extensions are essentially bullet points that you can add below your standard ad. Callouts are  a great way to provide additional selling points in your ads.

Google Ads Structured Snippet Extensions

The structured snippet allows you to add a comma-separated list below your standard text ad. Unlike all the other extensions, the structured snippet is not fully customizable so you must select from the available headers below:

  • Amenities
  • Brands
  • Courses
  • Degree programs
  • Destinations
  • Featured hotels
  • Insurance coverage
  • Neighbourhoods
  • Service catalogue
  • Shows
  • Styles
  • Types

Google Ads Extensions in Bulgaria

If you are not sure how to set up Google Ads extentions in Bulgaria then contact the experts for some friendly advice.

Optimized Marketing

Optimized Web Bulgaria is a Personalized Agency with a Full Set of Digital Marketing Services.

Vitosha Business Center, 47 Cherni Vrah Blvd., Office 11, 1407 Refrigerator Industrial Zone, Sofia +359 87 797 3418