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For your Google Ads to be be effective, the following three elements must be perfectly aligned


The keywords should be chosen to lead to conversions, not simply page views. It is important to use the correct mix of keywords to get the most out of your campaign and group them together in Ad Groups

Based around the type of search intents to get a better Quality Score and reduce the cost per click.

There is no hard and fast rule that dictates the number of keywords per group. Relevancy is more important than size. While there is no set number, it’s rare that keyword groups larger than 30 keywords.

Ad Copy

It is important to create at least 8-10 concise and distinctive headlines so that there are more ad combinations to show which helps to increase ad relevance and improve ad group performance.

  • Use some headlines to focus on important product or service descriptions.
  • Include your popular keywords in at least two headlines to increase ad relevance.
  • Highlight benefits, special services, special hours, calls to action, shipping and return policies, special promotions, taglines, or ratings.

Landing Page

Despite plenty of information stating that it is vital to send your Google Ads visitors to a dedicated landing page, most ads still are directed to a service page or, even worse, your website home page.

On your landing page:

  • Make sure that your messaging is concise.
  • Engage website visitors with live chat.
  • Have a call-to-action.
  • Show testimonials from other customers.
  • Showcase reviews from buyers of your products.


Our Expert Evaluation and Optimization Process

We have a proven track record of helping businesses like yours optimize their Google Ads campaigns and increase their ROI. Our team of experienced professionals will conduct a thorough evaluation of your current campaigns, and we will identify areas where improvements can be made, such as:

Keyword Optimization:

Refining your keyword list to focus on the most relevant and high-performing keywords for your business.

Ad Copy Enhancement:

Crafting compelling and persuasive ad copy that captures the attention of your target audience and drives them to take action.Audience Targeting:

Analyzing your current audience targeting settings to ensure you’re reaching the right people at the right time.

Budget Allocation:

Optimizing your budget allocation to ensure you’re investing in the most effective campaigns and keywords.

Tracking and Analytics:

Implementing advanced tracking and analytics tools to monitor the performance of your campaigns and make data-driven decisions.

Optimized Marketing

Optimized Web Bulgaria is a Personalized Agency with a Full Set of Digital Marketing Services.

Vitosha Business Center, 47 Cherni Vrah Blvd., Office 11, 1407 Refrigerator Industrial Zone, Sofia +359 87 797 3418