How Much Does SEO Cost in Bulgaria?
The cost of getting your website to the top of the Google search results, for the products and services that you offer, depends mainly on the time it takes to get there. The SEO Prices in Bulgaria for each type of business will be similar, but, for example, it will take a lot more time if you are in the travel or real estate business compared to being a specialist in the supply of rare goods and services, this is due to the amount of competition.
Within search engine optimization there are various different activities that need to be performed. In this article, we will try to explain these tasks in a clear and simple manner, so that you can understand what needs to be accomplished.
Techinal SEO Bulgaria
There is nothing really technical about Website Technical SEO. You do not need programming skills to carry out this work, just an understanding of how Google operates.
Technical SEO should come as part of all newly delivered websites, but in 90% of the cases, it does not as your website developer is more interested in the design than SEO.
If your website does not follow the Technical SEO guidelines, then it is unlikely to have success in the Google search results.
Technical SEO needs to be performed only ONCE, but the cost will partly depend on the number of pages in your website.
Website Loading Speed
It is pretty obvious that visitors will not wait more than a couple of seconds for your website to load, but the situation is about to get a whole lot worse, as Google will soon start to mark websites in the search results as ‘Slow Loading?’. Who is going to click on a slow loading website?
Whoever develops your website must follow some basis rules (assuming that your website is going to be built using a content management system, such as WordPress):
- Choose a template and page builder that are fast loading (it is difficult to recover if a bad choice is made at this point)
- Use the minimum number of fast loading plugins
- Install your website on a fast server
- Add the website loading speed functionality, like caching, once the website is live
Google Can Find Your Website
Without going into too much technical detail here, a robots.txt file must be installed on your website so that the search engines robots can crawl your website to discover your content.
Other useful techniques in helping Google discover your website are:
- Having a sitemap file on your server that lists your website pages
- Having a very clear navigation structure on your website that Google will find easy to follow
Avoid Broken Links
One certain thing that will drive visitors away from your website is broken links. Broken links can be located using a free tool like broken link check
These broken links need to be fixed in your Technical SEO project
Avoid Duplicate Content
It is hard enough getting your website ranked, without confusing Google by having the same content repeated on several pages. This is especially hard to stop from happening when targeting multiple locations in the same language. A tool like site liner will help you find duplicate content on your website
Another duplicate content problem is when someone has copied text, word from word, from another website. Google will only index the same content once, and if your content was not indexed first then the duplicated content page will not be any use to your SEO in Bulgaria.
Your Website is Secure - HTTPS
HTTPS ensures that no-one can intercept the data that is sent over between the browser and the site. So, for instance, if people log in to your site, their credentials are safe.
You need an SSL certificate to implement HTTPS on your site. Google acknowledges the importance of security and therefore made HTTPS a ranking signal: secure websites rank higher than unsafe equivalents.
You can check if your website is HTTPS by looking at left hand side of the search bar of your browser for a lock or the words “not secure”.
As well as Google punishing non-secure websites, not having SLL will trigger many visitors to leave your website immediately.
All our server hosting plans come with SSL included.
Other Technical SEO Activities
There are many other technical activities that need to be covered, that we will not go into detail on this page. Such as:
- International websites use hreflang tags
- Using structured data
- Using the correct meta data
Website Cornerstone Content (Initial SEO)
You must make it very clear to Google what the main products or services that you are offering.
You need a cornerstone content page for each product or service. There will typically be about 7 products or services, but there could be many more.
In English, these pages could need up to 2000 words to rank on the first page of Google if you are in a competitive industry. In other languages, 1000 words on a page may suffice.
These 1000 or 2000 words cannot be any old words.
The website SEO text must summarise each of the sub-services that are offered in Cornerstone content page, and use headings to break up the content. As an example, on this page, we are discussing SEO prices, so we have sections for each of the different SEO activities that have costs associated with them.
- Technical SEO
- Initial SEO
- Ongoing SEO
Cornerstone Content (Initial SEO) will, like Technical SEO, only have to be performed once but must be done correctly by an SEO specialist.
All of the websites developed by Optimized include cornerstone content pages.
Ongoing Continuous SEO
The amount of Ongoing SEO that you will have to perform will depend a lot on the level of your competition. Ongoing SEO is a monthly plan that basically has two objectives:
- Add more unique, useful content to your website and link it to the cornerstone content
- Create links from external websites that Google ranks highly and is related to your business
For a niche business, you may start seeing results in 3 months, but for mainstream sectors you will need to budget for at least 6 months to get results.
So, basically, the Ongoing SEO activities will have a major impact on your SEO costs more than the once only technical and initial SEO activities
SEO Plans Cost - These are sample plans as all businesses different
Technical SEO
One off analysis and repair tasks-
Website Audit
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Keyword Analysis and Competition Analysis
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Register site on Google Search Consoletools and major webmaster sites
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Installation and configuration of necessary optimization plugins
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Create sitemap.xml, sitemap.html, htaccess and robots.txt files
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Optimization and compression of JS, HTML and CSS code
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URL optimization, titles, meta descriptions, and meta keywords. (upto 20 pages)
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Image optimization
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Website load speed optimization
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Product Optimization
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Geolocation and Google My Business Setup
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Search Engine Optimization in Bulgarian, English or Spanish
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Work completion report
Initial SEO
Create cornerstone content-
Creating and publishing pages for products and services
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Search Engine Optimization of new content
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Submit SEO optimized text for client approval
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Install and Configure Yoast Premium
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SEO pages can be written inBulgarian, English and Spanish
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Report on work performed
Ongoing SEO
Monthly SEO activities-
Control and indexing and duplicate content. 404 and 301 errors and redirects
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Create and publish articles per month on blog / news
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Search Engine Optimization of new content
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Comply with Google Algorithm Settings and Updates
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Submit SEO optimized text for client approval
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Digital marketing consultancy
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Provide process analysis and monthly monitoring reports
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Install and Configure Yoast Premium
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Text can be created in Bulgarian, English and Spanish