HTTPS ensures that no-one can intercept the data that is sent over between the browser and the site. So, for instance, if people log in to your site, their credentials are safe.
You need an SSL certificate to implement HTTPS on your site. Google acknowledges the importance of security and therefore made HTTPS a ranking signal: secure websites rank higher than unsafe equivalents.
You can check if your website is HTTPS by looking at left hand side of the search bar of your browser for a lock or the words “not secure”.
As well as Google punishing non-secure websites, not having SLL will trigger many visitors to leave your website immediately.
All our server hosting plans come with SSL included.